I think the problem with COOL is that it
changed not only the rules, but the
entire game and once again we are
playing reactionary instead of
visionary. We fought it until it was
law, and have not had time to develop a
Canadian premium product.
I think a big part of the suffering here
is by the fact that the export business
(read USA) was built on cheaper product
($0.67 dollar) rather than product
quality and innovation. Innovation is
hard to copy/replace/substitute, a cheap
product isn't and is at the whim of the
government of the day to add costs.
changed not only the rules, but the
entire game and once again we are
playing reactionary instead of
visionary. We fought it until it was
law, and have not had time to develop a
Canadian premium product.
I think a big part of the suffering here
is by the fact that the export business
(read USA) was built on cheaper product
($0.67 dollar) rather than product
quality and innovation. Innovation is
hard to copy/replace/substitute, a cheap
product isn't and is at the whim of the
government of the day to add costs.
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