I agree. MCOOL hit Manitoba hard.
There is nothing to stop Canada from voluntarily promoting a Canadian product in the U.S.
What MCOOL did was create a technical trade barrier that kept some U.S. packing plants from having anything to do with Canadian cattle and others only on a very restricted basis. The same with U.S. feedlots, there were just too many hoops to jump through to feed Canadian calves.
The challenge now is to counter the RCALF rhetoric and talk to responsible U.S. cattle groups and decision makers to accept the WTO ruling and not appeal. MCOOL did nothing for the U.S. cattleman but raise costs. And MCOOL raised questions about the viability of those U.S. packing plants that depended upon Canadian cattle to have enough volume to keep the doors open. Canada and Mexico are the U.S. two major export markets for beef yet those markets were threatened by the very protectionist measures contained in MCOOL that the U.S. implemented itself. Frankly MCOOL held no upside or benefit for U.S. interests. It was a bad idea from the start and needs to be fixed.
And no one is trying to get rid of labelling in the U.S. Just trying to get rid of the technical trade barrier part of COOL to help maintain much needed infrastructure and markets in the U.S. that benefits both countries.
There is nothing to stop Canada from voluntarily promoting a Canadian product in the U.S.
What MCOOL did was create a technical trade barrier that kept some U.S. packing plants from having anything to do with Canadian cattle and others only on a very restricted basis. The same with U.S. feedlots, there were just too many hoops to jump through to feed Canadian calves.
The challenge now is to counter the RCALF rhetoric and talk to responsible U.S. cattle groups and decision makers to accept the WTO ruling and not appeal. MCOOL did nothing for the U.S. cattleman but raise costs. And MCOOL raised questions about the viability of those U.S. packing plants that depended upon Canadian cattle to have enough volume to keep the doors open. Canada and Mexico are the U.S. two major export markets for beef yet those markets were threatened by the very protectionist measures contained in MCOOL that the U.S. implemented itself. Frankly MCOOL held no upside or benefit for U.S. interests. It was a bad idea from the start and needs to be fixed.
And no one is trying to get rid of labelling in the U.S. Just trying to get rid of the technical trade barrier part of COOL to help maintain much needed infrastructure and markets in the U.S. that benefits both countries.
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