Funding our industry is not optional.
It would be delussional to say all the positive things that have led to higher cattle prices have been a result of check off dollars. The cattle industry has been and always will be led by market forces and market place demand. But that does not mean we as an industry can sit back and just let things happen to us.
We cannot take our industry for granted. We need to respond to the anti meat, anti agriculture message. We need to respond to the RCalfs that wish to block access to our North American market. We need to respond to government when it wants to dictate how our industry operates. We all need to respond and not let some carry the load while others find excuses as to why they should not.
It would be delussional to say all the positive things that have led to higher cattle prices have been a result of check off dollars. The cattle industry has been and always will be led by market forces and market place demand. But that does not mean we as an industry can sit back and just let things happen to us.
We cannot take our industry for granted. We need to respond to the anti meat, anti agriculture message. We need to respond to the RCalfs that wish to block access to our North American market. We need to respond to government when it wants to dictate how our industry operates. We all need to respond and not let some carry the load while others find excuses as to why they should not.
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