A&W results

[littledoggie]

What difference does it make what production system banner beef is being sold under? The main thing is that beef is being sold! What really bugs me in all of this (A&W versus McDonalds) is that the cattle organizations have picked winners and losers by supporting McDonalds and criticizing A&W. And maybe the simple reason is because A&W sources its beef from other countries besides Canada. It's hypocrisy at it's finest because Canada will go to other beef producing countries and push our beef. Doesn't that displace the local beef? And whose to guarantee that McDonalds wouldn't do the same?

[BFW]

McDonalds will be asking the cattle industry to jump through several hoops to meet the sustainable standards for no stated premiums and their partner here appears to be Cargill. At the feedlot level this will be relatively easy to accomplish since most already keep the type of records they are talking about and such. It will be much more difficult it looks like to get this done at the cow calf level without an obvious premium ( think age verification and CCIA tags). Hopefully the powers that be in these companies are experiencing an "oh F&%$K moment in regards to sustainability and politically correctness right about now