VIDEO “A Day in the Life of a Beef Producer”

[DGoodrich]

As Grassfarmer stated, producers are slower to change. They become entrenched in the mundane tasks of everyday farming, making ends meet and finding time for family. We all do it.

Consumers are fickle, always have been since the days of Rome or earlier. Dazzled with entertainment, wine and song they will ignore things until they can't. Give them an idea and a story and they rush like moths to a flame.

That is exactly why we moved to a grass based natural program where there is nothing to hide. We do everything on grass and hay, organically, so there is no chemical, additive, hormone or injection to be debated. I don't need to argue the dangers or benefits of such things, because we don't use any of it. If it isn't in our production model there is nothing to argue about. It can't get anymore natural unless the consumer hunts it down in the wild.

I think consumers will always be easily swayed, so I'd rather do it this way and have nothing to hide.

[Cowcrazy100]

That’s a really refreshing take on things DGoodrich!

When did you move to the grass based program? And what was your biggest challenge when making the shift? What is the common reaction that you get from consumers when you talk about how you raise your cattle? Or does it even come up often? Sorry for all the questions but your comment really piqued my interest!