Bez -
One thing about this industry is that due to the predatory nature of the participants - transparency is not always the case. BIG C is out to change that and a lot of other things about the way things are done. Don't think we have any influence? This proposal was the most well received of 5 1/2 proposals at the round table meeting last Wednesday. It was also taken to the Federal level by our minister and is being carefully considered and molded as we speak.
Dont' give up on ALL industry groups just yet!
Further to our meeting at McDougall Centre on October 16th, I am submitting, as requested, Beef Initiative Group's perspective as to what this cattle industries forward looking strategy requires. Acknowledging recent events negatively impacting the entire Canadian cattle industry, with more fallout inevitable, I would hope that all levels of industry leadership now recognize the necessity to restructure our approach in shaping the future of this industry.
As our current situation clearly demonstrates, our approach to the many obstacles over this past four and one half years has failed. We have proven that harmonization of the North American market and industry is an illusion which at best does not have the wherewithal to deliver the economic stability necessary to assure the industry a viable future. Thus, we are condemned to shrinking the Canadian cattle industry by a large percentage in the very near future unless we are successful in changing our business approach. I am worried that we may well be too late to redeem all that we once thought of as normal in this industry, but we have no choice but to forge ahead and preserve what we can.
I therefore offer the following suggestions for your consideration:
[1] From where we now stand, it is imperative that we find someone as straight forward and result focused as for example a "Lee Iococca" CEO and a board of highly knowledgeable and aggressive industry personnel to work under him. This board would take the leadership role on the trade and govt policy side of industry affairs. This board could technically operate under the auspices of existing industry organizations, however, with the understanding that existing industry organizations would defer to this board on matters of trade and policy development. All future govt assistance to industry needs to be contingent on the implementation of this new board, and a new clearly thought out business plan focused on increasing trade in markets beyond the NAFTA territory. Industry will argue that this "Lee Iococca" were not elected, we were. My reply will be that Rich Smith, Dennis Laycraft,
and John Masswohl were not elected either. Our survival hinges on trade with non NAFTA markets, and we require emergency measures to achieve the same.
[2] I propose the reconstitution of CBEF with an enhanced mandate and with an Alberta govt presence on it's board. CBEF has been hamstrung by both industry leadership and packer domination for too long. Processors obviously favor north – south trade, thus we have made dismal headway in foreign market re entry. The new board handling trade and policy must have access to a workable CBEF like organization, virtually oriented and focused on the same objective. Such an organization does not exist as we speak.
[3] That both ABP and CCA be presented this new business plan and be required to accept these measures as a condition of future public support.
I am aware that the above described concept will not be acceptable to current industry leadership. The present state of the industry dictates the need for an immediate reassessment of industry policy and leadership. I will be happy to offer BIG's support and counsel in future discussion, however, we are at a crossroads now where controversy cannot be avoided. From my perspective, working on the ground in this present economic climate, we are only a short step away from watching this house of cards fall around us. Thank you.
Respectfully, Cam Ostercamp
Pres. Beef Initiative Group – Canada
One thing about this industry is that due to the predatory nature of the participants - transparency is not always the case. BIG C is out to change that and a lot of other things about the way things are done. Don't think we have any influence? This proposal was the most well received of 5 1/2 proposals at the round table meeting last Wednesday. It was also taken to the Federal level by our minister and is being carefully considered and molded as we speak.
Dont' give up on ALL industry groups just yet!
Further to our meeting at McDougall Centre on October 16th, I am submitting, as requested, Beef Initiative Group's perspective as to what this cattle industries forward looking strategy requires. Acknowledging recent events negatively impacting the entire Canadian cattle industry, with more fallout inevitable, I would hope that all levels of industry leadership now recognize the necessity to restructure our approach in shaping the future of this industry.
As our current situation clearly demonstrates, our approach to the many obstacles over this past four and one half years has failed. We have proven that harmonization of the North American market and industry is an illusion which at best does not have the wherewithal to deliver the economic stability necessary to assure the industry a viable future. Thus, we are condemned to shrinking the Canadian cattle industry by a large percentage in the very near future unless we are successful in changing our business approach. I am worried that we may well be too late to redeem all that we once thought of as normal in this industry, but we have no choice but to forge ahead and preserve what we can.
I therefore offer the following suggestions for your consideration:
[1] From where we now stand, it is imperative that we find someone as straight forward and result focused as for example a "Lee Iococca" CEO and a board of highly knowledgeable and aggressive industry personnel to work under him. This board would take the leadership role on the trade and govt policy side of industry affairs. This board could technically operate under the auspices of existing industry organizations, however, with the understanding that existing industry organizations would defer to this board on matters of trade and policy development. All future govt assistance to industry needs to be contingent on the implementation of this new board, and a new clearly thought out business plan focused on increasing trade in markets beyond the NAFTA territory. Industry will argue that this "Lee Iococca" were not elected, we were. My reply will be that Rich Smith, Dennis Laycraft,
and John Masswohl were not elected either. Our survival hinges on trade with non NAFTA markets, and we require emergency measures to achieve the same.
[2] I propose the reconstitution of CBEF with an enhanced mandate and with an Alberta govt presence on it's board. CBEF has been hamstrung by both industry leadership and packer domination for too long. Processors obviously favor north – south trade, thus we have made dismal headway in foreign market re entry. The new board handling trade and policy must have access to a workable CBEF like organization, virtually oriented and focused on the same objective. Such an organization does not exist as we speak.
[3] That both ABP and CCA be presented this new business plan and be required to accept these measures as a condition of future public support.
I am aware that the above described concept will not be acceptable to current industry leadership. The present state of the industry dictates the need for an immediate reassessment of industry policy and leadership. I will be happy to offer BIG's support and counsel in future discussion, however, we are at a crossroads now where controversy cannot be avoided. From my perspective, working on the ground in this present economic climate, we are only a short step away from watching this house of cards fall around us. Thank you.
Respectfully, Cam Ostercamp
Pres. Beef Initiative Group – Canada
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