I don't think there's anything wrong with using the fact that we are years ahead of the U.S. in our quality assurance programs up here. When has anyone ever worried about our feelings????
After all, we don't kill downers, we don't feed chicken shit to our cattle, we don't even feed cattle parts to our dogs, we now have access to a vaccine to put ecoli out of the picture, we can trace, and if we really want to get on board, we can all do the verified beef program and put it in writing from start to finish. The groundwork is done.
A smart marketing agency could make it work big time. It's a matter of timing and will. Every time another story about downer cows and ecoli contamination comes up, out goes an ad campaign showing Canadian cattle standing out on a rolling pasture with mountains in the background.
Our competition, since this is what they want to be now, can't even agree on whether or not to tag their cattle! We are so far ahead of them that it's amazing, and it's our duty to use that to our advantage.
I agree that this could be a question of be careful what you ask for.... We may be few in number, but we've got our backs in a corner, and even little guys can get pretty scrappy when that happens. LOL
We don't produce enough of the American market share to be worried about not being in every supermarket, just a select few would do.
Now could someone please tell me how to pay the bills while we're waiting for things to turn around??
And then there's the whole violation of NAFTA that is going on here....
After all, we don't kill downers, we don't feed chicken shit to our cattle, we don't even feed cattle parts to our dogs, we now have access to a vaccine to put ecoli out of the picture, we can trace, and if we really want to get on board, we can all do the verified beef program and put it in writing from start to finish. The groundwork is done.
A smart marketing agency could make it work big time. It's a matter of timing and will. Every time another story about downer cows and ecoli contamination comes up, out goes an ad campaign showing Canadian cattle standing out on a rolling pasture with mountains in the background.
Our competition, since this is what they want to be now, can't even agree on whether or not to tag their cattle! We are so far ahead of them that it's amazing, and it's our duty to use that to our advantage.
I agree that this could be a question of be careful what you ask for.... We may be few in number, but we've got our backs in a corner, and even little guys can get pretty scrappy when that happens. LOL
We don't produce enough of the American market share to be worried about not being in every supermarket, just a select few would do.
Now could someone please tell me how to pay the bills while we're waiting for things to turn around??
And then there's the whole violation of NAFTA that is going on here....
Comment