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Alta's long term strategy released

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    Alta's long term strategy released

    Alberta unveils long-term strategy for livestock
    industry
    Government acts as catalyst to major change

    Edmonton... The provincial government unveiled a
    long-term strategy and investment of $356 million
    to stabilize and strengthen Alberta’s livestock
    industry.

    “Alberta’s livestock industry is facing significant
    challenges and needs a major and fundamental
    change,” said George Groeneveld, Minister of
    Alberta Agriculture and Rural Development.
    “Albertans want a competitive and sustainable
    livestock industry, but this will not happen until we
    start doing things radically different. The industry
    needs to regain its competitive advantage and
    although these changes will not be easy, they are
    necessary.”
    Mandatory traceability and the development of a
    new Alberta Livestock and Meat Agency, are key to
    implementing this new strategy. The government
    will invest $56 million this year to create the
    agency, which will report directly to the Minister of
    Agriculture and Rural Development. Included in that
    amount is $40 million that will be redirected from
    the ministry’s existing budget. The Alberta
    Livestock and Meat Agency will support the
    livestock industry with a focus on directing funds,
    resources and programs towards strategic
    priorities.

    The Alberta Livestock and Meat Strategy outlines
    eight priority initiatives developed to achieve
    significant change in the industry. These changes
    will redirect resources to key priorities, revitalize
    the livestock industry, enhance the value chain and
    refocus efforts to achieve a sustainable and
    competitive livestock industry.

    To assist in stabilizing the industry during the first
    phase of this transformation, producers will receive
    $150 million in immediate funding. An additional
    $150 million will be available in January 2009 once
    certain conditions have been met. This second
    payment will be issued only after age verification
    and premise identification practices have been
    adopted and verified for each individual producer.

    “Government will work closely with the livestock
    industry throughout this transformation process,”
    said Groeneveld. “Producers who are unable or
    unwilling to transform their business by meeting
    these new verification and identification conditions
    may need to consider ways to exit the industry. It is
    vital that producers believe in the sustainable
    future of this industry.”

    The challenges facing the livestock industry include
    persistent labour shortages, restricted access to
    foreign markets, packing plants operating
    significantly under-capacity, lack of a shared
    strategic vision, lack of product differentiation,
    overdependence on the U.S. market, lack of an
    integrated federal-provincial government policy
    framework, and increasing environmental impacts.
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