Unfortunately ABP/CCA think "leadership" means leading the P & M especially if someone else comes up with an idea.
Yes any superior markets we can access should be prepared to pay for our efforts BUT that does NOT mean we sit on our backsides and wait until we get a guaranteed price advantage before we do the work. To do so lets our competitors get ahead of us. We must produce the product to the higher standard first and then market it. At least the Canada Gold people realise this concept and are taking the bull by the horns and producing the product and marketing it. Too many producers/ producer groups get bogged down by sitting around doing nothing but talk about producing a better product and getting a premium for it. That's not how the market works - you have to get in and work your way to the top.
I predict the ABP Fall producer meeting will be a circus this year - ABP leading the P&M campaign telling everyone we have the best beef in the world, we don't need to age verify or track cattle etc etc. Well how has that attitude been working for us up to now?
Sad thing is a lot of producers will buy into this train of thought and another year will pass with no leadership. Unfortunately ABP/CCA think "leadership" means leading the P & M. I hear they were even proposing to sue the Alberta Government, using our levy money, to stop them implementing this program. Now there is progressive leadership for you!
Yes any superior markets we can access should be prepared to pay for our efforts BUT that does NOT mean we sit on our backsides and wait until we get a guaranteed price advantage before we do the work. To do so lets our competitors get ahead of us. We must produce the product to the higher standard first and then market it. At least the Canada Gold people realise this concept and are taking the bull by the horns and producing the product and marketing it. Too many producers/ producer groups get bogged down by sitting around doing nothing but talk about producing a better product and getting a premium for it. That's not how the market works - you have to get in and work your way to the top.
I predict the ABP Fall producer meeting will be a circus this year - ABP leading the P&M campaign telling everyone we have the best beef in the world, we don't need to age verify or track cattle etc etc. Well how has that attitude been working for us up to now?
Sad thing is a lot of producers will buy into this train of thought and another year will pass with no leadership. Unfortunately ABP/CCA think "leadership" means leading the P & M. I hear they were even proposing to sue the Alberta Government, using our levy money, to stop them implementing this program. Now there is progressive leadership for you!
Comment