While I share concerns regarding directional checkoff and splintering of the funding base across a variety of groups, I also think that some form of directional or refundable checkoff is a good move. If you look at what beef spends on promotion vs. what dairy or chicken or other industries do, it is pretty much a joke. That said I think with the current industry structure we do see a lot of the grass roots supporting the profitability of those further up the chain.
So my thoughts are concerned with directional, full support of refundable.
So my thoughts are concerned with directional, full support of refundable.
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