I don't agree with that chain of thought Randy. We delivered 6.25 beefs to Calgary today and came back with over $11,000. The ABP film showed the average retail price of beef at around $12 a kilo? Our rapidly increasing customer base are getting what they perceive to be a far better than store bought product for closer to $9 a kilo and we are making good money supplying them. I do not agree that customers need to pay more for beef to secure a living for producers. In my opinion there is plenty money generated in the production chain - the biggest problem is primary producers are currently not getting their fair share of it.
I also have no desire to have anyone fund my marketing efforts - if you make it easy everyone will be tempted to do it which will cut the margins of the entrepreneurs who have forged their own paths.
I also have no desire to have anyone fund my marketing efforts - if you make it easy everyone will be tempted to do it which will cut the margins of the entrepreneurs who have forged their own paths.
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