This week has really brought home to me the
opportunity we have to use social media and the
internet to connect and interact with consumers. I
sent an email to my beef customers giving my
opinion on the XL Foods /ecoli 0157 issue and telling
them how the beef they buy from me is processed in
the small plants we work with.
What a fantastic response we got back - everyone
who responded started by saying they trusted our
product completely but were grateful to receive more
meaningful information than they were getting in the
mainstream media. Several requested that they be
allowed to post the email to their blogs or facebook
accounts.
Here was maybe the most telling comment
"With everything in the news about XL foods and the
recall, I have never been more happy and relieved that
I know my farmer. Not only did worry about the beef
in my freezer never cross my mind, but I have been
inundated with questions from family and friends on
the difference in what I have and the product in the
local stores."
If this is representative of even a percentage of the
general public's opinion what an opportunity it
represents for beef producers to build bridges
directly with consumers.
opportunity we have to use social media and the
internet to connect and interact with consumers. I
sent an email to my beef customers giving my
opinion on the XL Foods /ecoli 0157 issue and telling
them how the beef they buy from me is processed in
the small plants we work with.
What a fantastic response we got back - everyone
who responded started by saying they trusted our
product completely but were grateful to receive more
meaningful information than they were getting in the
mainstream media. Several requested that they be
allowed to post the email to their blogs or facebook
accounts.
Here was maybe the most telling comment
"With everything in the news about XL foods and the
recall, I have never been more happy and relieved that
I know my farmer. Not only did worry about the beef
in my freezer never cross my mind, but I have been
inundated with questions from family and friends on
the difference in what I have and the product in the
local stores."
If this is representative of even a percentage of the
general public's opinion what an opportunity it
represents for beef producers to build bridges
directly with consumers.
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