That sounds like a terrific idea, better then any politician could come up with. But along with the ads we must convince American consumers on a whole that Canadian product is almost or just as good as American.
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I don't think it will take much, most Americans don't even know there is a challenge getting our beef into the US. Many buy Canadian product on a regular basis (although I'm sure they haven't had much lately). Those that are in the know, can figure out that it's more of a trade thing than a science thing!
Opening the boarders will be done at the will of a hand full of people that sit in a room and make the choices based on their own agenda!
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