I agree farmers_son that some of the newer ways of selling are a big improvement on selling through the ring. Be careful though because they tend to cream of the better calves in bigger lots. What happened in the UK (largely with fatstock not feeders) was that the buyers prefered to buy on the electronic / sattlelite sales but they based their prices on the poor cattle that were still being sold through the auction ring, the odds and ends and ones and two's. It's another way to fix a lower market price.
Surviving producers certainly will need "improved marketing" skills - the marketing out here in the western fringe is very poor on average. I see guys selling 40 calves and their first pen contains 3 animals. Again it reflects on their general management ability - whether they have a herd or a "gather up" of cows, whether they calf year round, whether they are too lazy to dehorn or castrate bull calves.
I think many producers see marketing as fitting into the "management" side of their operation and we know that most love to centre on "production" not "management" skills.
Horse, If I work for 12 months to produce calves damn straight the auctioneer will take time to read out information on my cattle - that is why I pay for their marketing services. If they don't I'll go elsewhere to sell.
Surviving producers certainly will need "improved marketing" skills - the marketing out here in the western fringe is very poor on average. I see guys selling 40 calves and their first pen contains 3 animals. Again it reflects on their general management ability - whether they have a herd or a "gather up" of cows, whether they calf year round, whether they are too lazy to dehorn or castrate bull calves.
I think many producers see marketing as fitting into the "management" side of their operation and we know that most love to centre on "production" not "management" skills.
Horse, If I work for 12 months to produce calves damn straight the auctioneer will take time to read out information on my cattle - that is why I pay for their marketing services. If they don't I'll go elsewhere to sell.
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