farmers_son- M-COOL is about being honest with the consumer. Most US consumers do not even know that the US imports beef- we are a nation of many ranch's- why would we import beef? Also imported beef has always been stamped with the USDA label and passed off as a US product...Consumers know that everything from T-Shirts to toiletpaper is labeled with country of origin- so when they see the USDA label they assume its US product...The meat industry (packers) have fought off labeling for years, so they can use it to their advantage- but finally consumers are becoming educated- M-COOL will come about...
And when all the cheap cheap Central and South American beef starts flowing into Canada, I think you'll see Canadian producers screaming for it too..
And when all the cheap cheap Central and South American beef starts flowing into Canada, I think you'll see Canadian producers screaming for it too..
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