I am sure age verification is the cats meow with the Japanese. And I should emphasize that I have not heard what the actual protocols will be that see North American beef start flowing into Japan. However an article in the Western Producer suggested that the U.S. and Canada are not being treated equally. It is not a victory for Canada if the Japanese insist on mandatory age verification from Canada while the U.S. is allowed to export beef to Japan using only carcass information.
There is nothing stopping anyone from voluntarily using age verification as a marketing tool to gain market share in Japan. There is age verified beef available in the United States today under private and voluntary state programs. Age verification does not offer Canada a competitive advantage over the U.S. I would point out however that up to now Canada and the U.S. have been completely harmonized in their respective approach to BSE. There is absolutely no justification for Canada to be placed under more stringent rules than the U.S., pointing out that we do not yet know what the rules for export would be. But it is not a victory for Canadian producers to be forced to use age verification if the U.S. is not.
It is not in the best interest of Canadian producers if the worlds export markets take a view that Canadian beef, and for that matter live cattle, needs to meet a higher level of proof of food safety than U.S. product. The implications for all our beef export markets, including exports to the U.S. are far reaching.
I too hope I am wrong on this one. However the rumours I have been hearing suggest that Canadian beef is going to have to meet a higher standard than U.S. beef. It is naïve to believe that Japan is going to import Canadian beef instead of U.S. beef. One has only to look at the volume of trade the U.S. does with Japan to see that Japan is going to import their beef from the United States and at best Canada will regain our 2-3% of Japanese beef imports.
At the national level I think we need to stay harmonized with the United States. The fact that we could say that the U.S. pointing fingers at Canadian beef was akin to the pot calling the kettle black or like calling your twin sister ugly helped open trade with the U.S. If individual corporations want to start private age verification programs that see a premium paid to the producers for taking part is such a program that is fine by me. However I do have a problem with a mandated age verification program that is put in place because there is something wrong with our beef while U.S. beef is viewed as being safer and not requiring the same level of food safety.
If such a thing happens, and that is not for sure at this point, it is very possible that only age verified beef will be exported to Japan. The difference being American producers will get paid a premium for age verified while Canadian producers, being mandated to ship age verified, would not.
There is nothing stopping anyone from voluntarily using age verification as a marketing tool to gain market share in Japan. There is age verified beef available in the United States today under private and voluntary state programs. Age verification does not offer Canada a competitive advantage over the U.S. I would point out however that up to now Canada and the U.S. have been completely harmonized in their respective approach to BSE. There is absolutely no justification for Canada to be placed under more stringent rules than the U.S., pointing out that we do not yet know what the rules for export would be. But it is not a victory for Canadian producers to be forced to use age verification if the U.S. is not.
It is not in the best interest of Canadian producers if the worlds export markets take a view that Canadian beef, and for that matter live cattle, needs to meet a higher level of proof of food safety than U.S. product. The implications for all our beef export markets, including exports to the U.S. are far reaching.
I too hope I am wrong on this one. However the rumours I have been hearing suggest that Canadian beef is going to have to meet a higher standard than U.S. beef. It is naïve to believe that Japan is going to import Canadian beef instead of U.S. beef. One has only to look at the volume of trade the U.S. does with Japan to see that Japan is going to import their beef from the United States and at best Canada will regain our 2-3% of Japanese beef imports.
At the national level I think we need to stay harmonized with the United States. The fact that we could say that the U.S. pointing fingers at Canadian beef was akin to the pot calling the kettle black or like calling your twin sister ugly helped open trade with the U.S. If individual corporations want to start private age verification programs that see a premium paid to the producers for taking part is such a program that is fine by me. However I do have a problem with a mandated age verification program that is put in place because there is something wrong with our beef while U.S. beef is viewed as being safer and not requiring the same level of food safety.
If such a thing happens, and that is not for sure at this point, it is very possible that only age verified beef will be exported to Japan. The difference being American producers will get paid a premium for age verified while Canadian producers, being mandated to ship age verified, would not.
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