On being a low cost producer… I do not want to be a low cost producer.
When people talk about being a low cost producer what they really mean is they strive to be a lower cost producer than their neighbour. The industry thinking is that each of us can best influence our profitability by finding ways to raise weaned calves for even less money. If that were true then we all should be very profitable as we have been reducing costs for generations in this country yet we continue to seek ways to reduce costs even more as the carrot of profitability is ever out of reach.
Why do I not want to be a low cost producer? The main reason is as we reduce costs the marketplace i.e. the packers reduce the real price of the live cattle they purchase from us. Now one might say that even so it is necessary to reduce costs in order to stay in business as others are forced to leave the business. Yet continually reducing costs will drive me out of business at some point, it is just a matter of when.
If we consider that the farms and ranches that are in the best positions today have been around for generations then we realize that farming/ranching is a long term investment. To maintain and build on that investment means incurring costs. I have to incur costs today to if I expect our farm to be around 20 or more years from now. As margins continue to decrease and the need to reduce costs becomes more irresistible then there is no choice but to cannibalize our farms future by reducing investments in the next generation. Seriously reducing costs can only be done for a limited amount of time before a choice has to be made to either spend some money on a future or get out.
Some would point out that South America is a low cost producer of live cattle. True they are a lower cost producer then we are and the production of live cattle will shift towards them. Yet they have no monopoly on reducing costs and within another generation the production of live cattle will shift to Africa who potentially could have lower costs still.
How much longer can we reduce our costs. Ten years, fifteen years….The focus of the North American cattle producer has to shift from reducing costs to obtaining fair returns from the marketplace as we rapidly approach the point where we can no longer reduce our costs any further.
When people talk about being a low cost producer what they really mean is they strive to be a lower cost producer than their neighbour. The industry thinking is that each of us can best influence our profitability by finding ways to raise weaned calves for even less money. If that were true then we all should be very profitable as we have been reducing costs for generations in this country yet we continue to seek ways to reduce costs even more as the carrot of profitability is ever out of reach.
Why do I not want to be a low cost producer? The main reason is as we reduce costs the marketplace i.e. the packers reduce the real price of the live cattle they purchase from us. Now one might say that even so it is necessary to reduce costs in order to stay in business as others are forced to leave the business. Yet continually reducing costs will drive me out of business at some point, it is just a matter of when.
If we consider that the farms and ranches that are in the best positions today have been around for generations then we realize that farming/ranching is a long term investment. To maintain and build on that investment means incurring costs. I have to incur costs today to if I expect our farm to be around 20 or more years from now. As margins continue to decrease and the need to reduce costs becomes more irresistible then there is no choice but to cannibalize our farms future by reducing investments in the next generation. Seriously reducing costs can only be done for a limited amount of time before a choice has to be made to either spend some money on a future or get out.
Some would point out that South America is a low cost producer of live cattle. True they are a lower cost producer then we are and the production of live cattle will shift towards them. Yet they have no monopoly on reducing costs and within another generation the production of live cattle will shift to Africa who potentially could have lower costs still.
How much longer can we reduce our costs. Ten years, fifteen years….The focus of the North American cattle producer has to shift from reducing costs to obtaining fair returns from the marketplace as we rapidly approach the point where we can no longer reduce our costs any further.
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