I'm aware of the concept of the cattle cycle in N America but haven't seen the reality yet. Does the price the consumer pays for beef drop during a downside cattle cycle? I'm guessing not - in which case we are once again seeing more value theft from the production chain by processors,
wholesalers and retailers. Perhaps this should fuel our ambition to retain control of our cattle through to the consumers plate?
wholesalers and retailers. Perhaps this should fuel our ambition to retain control of our cattle through to the consumers plate?
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