Roly, my advice is to spend some time at the local auction mart. See for yourself what sells hottest, and then chat around the neighbourhood and find how those guys are getting those top prices.
There are even differences between auction marts in what sells best. We sell our Char X Limo calves at one mart mainly because we know there are buyers there who do a lot of business with feeders who like those. Some marts get buyers who like cattle that suit different feeding styles, and they will pay more for British style calves.
Get to know the market, but don't buy into a breed you don't like just because it's in style. Styles change a lot faster than you can make your cow herd change, so you have to look to the longer picture.
Keep us posted.
There are even differences between auction marts in what sells best. We sell our Char X Limo calves at one mart mainly because we know there are buyers there who do a lot of business with feeders who like those. Some marts get buyers who like cattle that suit different feeding styles, and they will pay more for British style calves.
Get to know the market, but don't buy into a breed you don't like just because it's in style. Styles change a lot faster than you can make your cow herd change, so you have to look to the longer picture.
Keep us posted.
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