Waiting for the first R-Calf press release now. ;-) We've been told time and time again that the MCOOL rules had the power to override any other agreements such as NAFTA, and that we should get used to it and live with it. I wonder if they are willing to "live with it" now? I doubt it....
Let the games begin.
Final U.S. Country-of-Origin Labeling Rule Draws Criticisms
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By Alan Bjerga
Jan. 12 (Bloomberg) -- Longtime supporters of U.S. regulations requiring meat and fresh produce to be labeled by country of origin say the government’s final rule on the matter doesn’t do enough to distinguish U.S. meat from competitors.
The rule announced today allows U.S. meat produced in a domestic facility that also is processing imported animals to carry a multicountry designation. That blurs the distinction between U.S. and foreign meat, according to critics, especially ranchers in northern states who compete with Canadian cattle. They pushed for a U.S.-only label to spur consumer purchases.
Country-of-origin labeling, also called COOL, “is supposed to let Americans know where their steaks come from, and to help American ranchers market their products,†said Senator Jon Tester, a Montana Democrat, in an e-mailed statement. “It’s not supposed to be complicated or watered- down.â€
The labeling requirements will take effect March 16. They were originally passed as part of the 2002 farm bill and first took effect under an interim rule Sept. 30. Some lawmakers and consumer advocates have also criticized provisions in the rule that exempt mixed vegetables and many processed foods.
Meat companies have opposed the rule, saying it will result in additional expenses for labor, labels and changes to facilities needed to separate foreign and domestic products.
Agriculture Secretary Ed Schafer said the new rule should resolve many rancher and company concerns, especially if they focus on its purpose.
Not ‘Food-Safety’
“This is not a food-safety issue,†he told reporters last week. “This is not a competitive issue or trade issue. This is a marketing issue. This is the ability of U.S. producers to label our beef.â€
The Canadian government, which was concerned that country- of-origin labeling would harm trade, said the new rule shouldn’t disrupt integration of the North American livestock industry.
“The bottom line is that the changes to the final rule will help to keep livestock trade moving throughout the integrated North American market and will benefit producers, consumers and processors,†said Stockwell Day, Canada’s minister of international trade.
Tom Buis, head of the National Farmers Union, the second- largest U.S. farmer group and one that often allies with the Democrats who control Congress, said he was disappointed with the final rule.
In a statement, Buis said the group “will not hesitate to go to Congress for changes†should it not be implemented “in the best interest of consumers, farmers and ranchers.â€
COOL was also included in the 2008 farm bill passed in June. The final rule was posted on the department’s Web site today and is to be published in the Federal Register on Jan. 15.
Let the games begin.
Final U.S. Country-of-Origin Labeling Rule Draws Criticisms
Email | Print | A A A
By Alan Bjerga
Jan. 12 (Bloomberg) -- Longtime supporters of U.S. regulations requiring meat and fresh produce to be labeled by country of origin say the government’s final rule on the matter doesn’t do enough to distinguish U.S. meat from competitors.
The rule announced today allows U.S. meat produced in a domestic facility that also is processing imported animals to carry a multicountry designation. That blurs the distinction between U.S. and foreign meat, according to critics, especially ranchers in northern states who compete with Canadian cattle. They pushed for a U.S.-only label to spur consumer purchases.
Country-of-origin labeling, also called COOL, “is supposed to let Americans know where their steaks come from, and to help American ranchers market their products,†said Senator Jon Tester, a Montana Democrat, in an e-mailed statement. “It’s not supposed to be complicated or watered- down.â€
The labeling requirements will take effect March 16. They were originally passed as part of the 2002 farm bill and first took effect under an interim rule Sept. 30. Some lawmakers and consumer advocates have also criticized provisions in the rule that exempt mixed vegetables and many processed foods.
Meat companies have opposed the rule, saying it will result in additional expenses for labor, labels and changes to facilities needed to separate foreign and domestic products.
Agriculture Secretary Ed Schafer said the new rule should resolve many rancher and company concerns, especially if they focus on its purpose.
Not ‘Food-Safety’
“This is not a food-safety issue,†he told reporters last week. “This is not a competitive issue or trade issue. This is a marketing issue. This is the ability of U.S. producers to label our beef.â€
The Canadian government, which was concerned that country- of-origin labeling would harm trade, said the new rule shouldn’t disrupt integration of the North American livestock industry.
“The bottom line is that the changes to the final rule will help to keep livestock trade moving throughout the integrated North American market and will benefit producers, consumers and processors,†said Stockwell Day, Canada’s minister of international trade.
Tom Buis, head of the National Farmers Union, the second- largest U.S. farmer group and one that often allies with the Democrats who control Congress, said he was disappointed with the final rule.
In a statement, Buis said the group “will not hesitate to go to Congress for changes†should it not be implemented “in the best interest of consumers, farmers and ranchers.â€
COOL was also included in the 2008 farm bill passed in June. The final rule was posted on the department’s Web site today and is to be published in the Federal Register on Jan. 15.
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