Warburtons to launch 100% British wheat loaf

[Hopperbin]

Sounds like no one is going to have Warberton contracts if the CWB is not going to sell to the UK anymore. What time of the year were these contracts made? Interesting that Ianben states bread made with a mixture of Canadian wheat is better. Does that mean that your HRSW has a harder time meeting spec Ian? Does your subsidy system in Europe make it difficult to source local HRSW?

[ianben]

Here in UK we have been eating bread made with Canadian wheat for so long that is that how we expect it to taste. We have all been raised on it.

Bread made with 100% British wheat tastes slightly different. Breads I have tasted in France and Germany also have different flavours. Millers have been blending Canadian and British wheats for years trying to keep the canadian flavour but with maximum UK inclusion.

That is why I dont think Barrie grown here will have the same taste as Barrie grown on the Canadian prairies.