So how do you beat the big bad wolves when commodity marketing is a myth? I would say you have to hone your skills, become smarter, find win-win situations with industry, keep all doors open and have a positive attitude. Burbert et. al think the way, the truth and the light is to whine and complain about everything and probably have more government regulation....I'm sure their favorite song is "Back in the USSR"!
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Commodity Marketing A Myth
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