The direct marketing involves something that not everyone has, and that's the desire to work directly with the public. I know one cattle producer right now who has absolutely no interest in it, and he's outside doing chores as I type this. Which is why farmer's markets are my specialty, not his. I for one, just love working with the public.
I can see the day coming when we get older and are looking for less physical work, when we would have less cattle and add value to them, but for now, Hubby is perfectly happy with what he does. Besides the cows, we've gotten quite specialized in backgrounding light calves, and they've been good to us. He is very good at what he does, and so far it has kept us in business through some pretty nasty times.
When we get to where the cows is all we want to deal with, then value added will be a more likely option for us. In the meantime, I'll keep on with my own little direct marketing project, and Hubby will happily carry on with what his talents work best for. When the day to add value and maybe direct market beef comes along, the marketing I'm doing now will be a good foundation for it.
I can see the day coming when we get older and are looking for less physical work, when we would have less cattle and add value to them, but for now, Hubby is perfectly happy with what he does. Besides the cows, we've gotten quite specialized in backgrounding light calves, and they've been good to us. He is very good at what he does, and so far it has kept us in business through some pretty nasty times.
When we get to where the cows is all we want to deal with, then value added will be a more likely option for us. In the meantime, I'll keep on with my own little direct marketing project, and Hubby will happily carry on with what his talents work best for. When the day to add value and maybe direct market beef comes along, the marketing I'm doing now will be a good foundation for it.
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