This has been an very informative post. I see this reaction all the time. The convetional producer gets all jealous and wants to challenge the direct marketer.
The direct marketer wins. Neighbors are jealous because he has built a relationship with customers, real people who pay more and are pleased by the business from a real farmer producer. Conventional guy calls the customers fools and idiots etc. Those fools and idiots have much disposable income and choose to buy from direct marketer. For 20 years, I have listened to my grain/cattle farming neighbors talk about how stupid the public and consumers are. Its quite fascinating, the exact opposite regard a business person should have for their customers. So, they grow it bulk, deliver to multinationals, take less,then, with all their spare time not studying consumer habits,they envy and criticize thy neighbor. Well done. Class act.
The direct marketer wins. Neighbors are jealous because he has built a relationship with customers, real people who pay more and are pleased by the business from a real farmer producer. Conventional guy calls the customers fools and idiots etc. Those fools and idiots have much disposable income and choose to buy from direct marketer. For 20 years, I have listened to my grain/cattle farming neighbors talk about how stupid the public and consumers are. Its quite fascinating, the exact opposite regard a business person should have for their customers. So, they grow it bulk, deliver to multinationals, take less,then, with all their spare time not studying consumer habits,they envy and criticize thy neighbor. Well done. Class act.
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