Marketing improves your bottom line. Some
quotes for you:
1. Organic and ‘Natural’ Now Constitute 13% of
All U.S. Grocery Sales
2. Organic and "natural" products now constitute
over 13% of U.S. grocery purchases.
3. Sales of certified organic products are
projected to reach approximately $35 billion in
2013. ( 4.5% of total grocery sales) 3% was
thrown around In a previous thread, so thought
I'd update the stats.
4. 35% increase in U.S. sales of organic food
over the past five years, nearly three times the
pace of the food industry as a whole.
5. 16.5% av. annual organics industry growth
rate from 2000 to 2010, compared with 3.25
percent average annual growth in the overall
food industry.
6. 21% diff in jobs created from investing in
organic products versus non-organic.
8. $29.2 billion: Total organic food and beverage
sales in 2011, doubling sales since 2004, and up
from $1 billion in 1990. Still small potatoes, but
markets are growing, not shrinking, which is good
for organic producers.
9. 4.2% total market share of organic sales in
2011, up from 4 percent in 2010.
10. 81% families that say they buy organic, up
from 73 percent in 2009. Forty-one percent are
new entrants to the market.
Healthy growth. Slow and steady. Not a lot of
hoopla, or "snap, crackle, and pop" kind of
advertising prompts the growth, either. And, as
you know, supply remains the continuous thorn.
Pars
quotes for you:
1. Organic and ‘Natural’ Now Constitute 13% of
All U.S. Grocery Sales
2. Organic and "natural" products now constitute
over 13% of U.S. grocery purchases.
3. Sales of certified organic products are
projected to reach approximately $35 billion in
2013. ( 4.5% of total grocery sales) 3% was
thrown around In a previous thread, so thought
I'd update the stats.
4. 35% increase in U.S. sales of organic food
over the past five years, nearly three times the
pace of the food industry as a whole.
5. 16.5% av. annual organics industry growth
rate from 2000 to 2010, compared with 3.25
percent average annual growth in the overall
food industry.
6. 21% diff in jobs created from investing in
organic products versus non-organic.
8. $29.2 billion: Total organic food and beverage
sales in 2011, doubling sales since 2004, and up
from $1 billion in 1990. Still small potatoes, but
markets are growing, not shrinking, which is good
for organic producers.
9. 4.2% total market share of organic sales in
2011, up from 4 percent in 2010.
10. 81% families that say they buy organic, up
from 73 percent in 2009. Forty-one percent are
new entrants to the market.
Healthy growth. Slow and steady. Not a lot of
hoopla, or "snap, crackle, and pop" kind of
advertising prompts the growth, either. And, as
you know, supply remains the continuous thorn.
Pars