The Canadian Federation of Independent Business (CFIB) celebrates the one year anniversary of Marketing Freedom with Agriculture Minister Gerry Ritz at a farm near Pense, Saskatchewan.
The CFIB released results from a recent survey among Prairie farmers who sell wheat and barley, revealing 81 per cent say the ability to market their own product to the customer of their choice has been positive.
"It is important to celebrate today as we all know Prairie wheat and barley growers waited a long time for Marketing Freedom and our survey results show clear evidence of the positive impact on farmers," said Marilyn Braun-Pollon, CFIB’s vice-president, Prairie & Agri-business.
CFIB farm members experience a variety of benefits from marketing freedom:
Greater control of decision making for their product - 78%
Better market signals (price, quality, quantity) - 66%
Better access to competitive prices for their product - 66%
Increased cash flow - 62%
Greater opportunity to niche market their product - 42%
Less stress because of greater control over prices for product - 37%
Lower costs of getting their product to market - 27%
"A common theme among farmers surveyed is the fact that they are now able to better manage their cash flow and time of sale of their grain when it best suits their business," Braun-Pollon added. "One producer summed it up best when he said he now has better cash flow, logistics control, and the sky didn’t fall."
With 74 per cent of CFIB farm members saying they didn’t experience any negative impacts at all, the projected doom and gloom of this change seem unfounded.
"More control over marketing decisions is an important ingredient in driving innovation in the agriculture sector," concluded Braun-Pollon.
For more information visit
http://www.cfib-fcei.ca/english/article/5355-producers-celebrate-1-year-anniversary-of-marketing-freedom-81-of-producers-cite-positive-impact.html
The CFIB released results from a recent survey among Prairie farmers who sell wheat and barley, revealing 81 per cent say the ability to market their own product to the customer of their choice has been positive.
"It is important to celebrate today as we all know Prairie wheat and barley growers waited a long time for Marketing Freedom and our survey results show clear evidence of the positive impact on farmers," said Marilyn Braun-Pollon, CFIB’s vice-president, Prairie & Agri-business.
CFIB farm members experience a variety of benefits from marketing freedom:
Greater control of decision making for their product - 78%
Better market signals (price, quality, quantity) - 66%
Better access to competitive prices for their product - 66%
Increased cash flow - 62%
Greater opportunity to niche market their product - 42%
Less stress because of greater control over prices for product - 37%
Lower costs of getting their product to market - 27%
"A common theme among farmers surveyed is the fact that they are now able to better manage their cash flow and time of sale of their grain when it best suits their business," Braun-Pollon added. "One producer summed it up best when he said he now has better cash flow, logistics control, and the sky didn’t fall."
With 74 per cent of CFIB farm members saying they didn’t experience any negative impacts at all, the projected doom and gloom of this change seem unfounded.
"More control over marketing decisions is an important ingredient in driving innovation in the agriculture sector," concluded Braun-Pollon.
For more information visit
http://www.cfib-fcei.ca/english/article/5355-producers-celebrate-1-year-anniversary-of-marketing-freedom-81-of-producers-cite-positive-impact.html