We have been trying to convince producers for a number of years now to do things with more of a market focus and less of a production or commodity focus. Change to other crops, move towards value-adding, develop value chains and the list goes on (I support all of these by the way.)
It seems to me that with all the current discussion on whether the CWB should go to a dual system or not, it goes to the very heart of whether there should be a shift in the producers. If we want them to change, then shouldn't the systems that stymie growth in these areas also be willing to take a look at change?
How can we expect producers to get into a value-added focus when there are systems in place, like the CWB, that don't allow for more value-adding or at the very least make it unprofitable and unsustainable? How many things like pasta plants etc. do we have to loose before we see that there has to be a shift in the whole system and not just one of the parts i.e. the producer?
It seems to me that with all the current discussion on whether the CWB should go to a dual system or not, it goes to the very heart of whether there should be a shift in the producers. If we want them to change, then shouldn't the systems that stymie growth in these areas also be willing to take a look at change?
How can we expect producers to get into a value-added focus when there are systems in place, like the CWB, that don't allow for more value-adding or at the very least make it unprofitable and unsustainable? How many things like pasta plants etc. do we have to loose before we see that there has to be a shift in the whole system and not just one of the parts i.e. the producer?
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