How many of you are familiar with the toy, etch-a-sketch? It’s an 8inch by 12inch red sketching toy with two dials or knobs on the bottom that when tuned will cause vertical or horizontal lines to be formed on it’s very low tech screen. It’s sixties or seventies technology.
Anyway what ever particular design the budding artist creates can be easily erased just by shaking the device until all the lines have been removed and then a new design can be created. That’s the easy way. The hard way is to backtrack over the drawn lines with the internal pencil thus undoing what has just been created.
Our wacky, zany, out of date wheat and barley marketing system is the same as a child’s etch-a-sketch creation. The lines are rigid and the designs bare almost no resemblance to what vision may have been in the mind of the creator.
But at least the child has the common sense to give the toy a quick couple of shakes to clear the screen so he/she can start fresh. We, on the other hand are trying to backtrack the pencil over our flawed lines as if we’re to stupid to grasp the concept of such a simple solution.
Anyway what ever particular design the budding artist creates can be easily erased just by shaking the device until all the lines have been removed and then a new design can be created. That’s the easy way. The hard way is to backtrack over the drawn lines with the internal pencil thus undoing what has just been created.
Our wacky, zany, out of date wheat and barley marketing system is the same as a child’s etch-a-sketch creation. The lines are rigid and the designs bare almost no resemblance to what vision may have been in the mind of the creator.
But at least the child has the common sense to give the toy a quick couple of shakes to clear the screen so he/she can start fresh. We, on the other hand are trying to backtrack the pencil over our flawed lines as if we’re to stupid to grasp the concept of such a simple solution.
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