Interesting to spend a weekend with consumers of your products. My conversations were about gluten and meat production (a lot organic vegetarians). Agriculture operations of all types and intensities have a lot in common when talking to the consumer. Didn't argue with any of them - just listened. Your problems in communicating with consumers are lot bigger than fracking/earth quakes and farting cows/green house gasses. A small percent of the market but they control social media.
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