I dont particularly under stand that charlie. In order to market properly one needs a very good understanding of price history. Yield history. Changing climate. So much more. I would think a spouse needs to be involved entirely in the farm inorder to help market. This is a huge subject. So I get where partners gets his or her name from.Not easy to work together in business with any spouse in my opinion. Then again I am divorced so. Maybe if she had a nursing job and Ifarmed and marketted we would still be together. ??????
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How Involved is Your Partner/Spouse in Marketing Decisions
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Charlie I dont know you personally. Your only slightly older than me. I take it your mother was completely involved in the farm business And never worked off farm. Raised the kids. Cooked. Kept the house and yard. Drove combine and still had a meal ready. Which is a full time job Plus. Most partnerships today involve the spouse working another career from what I see.
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I guess it is about allocation of responsibilies in a business and that is very personal family matter. It also varies with careers and other things that are unique to that family.
I have worked with farm wives who have taken on the responsibility and in some authority to make the marketing decisions for business. They quiet often (not always) have a different view of the business.
You are right in that my Mom was 1950/1960's vintage. Her role was keeping the books/managing the finances of the farm. Not physically able to handle the machinery of the day nor did she have the interest. Machinery without cabs/basic power stuff and intermitent airc onditioning added to the challenges for a small woman. She did have a tight on the finances and where the money as her part of the partnership.
I note that partners/relavant people in the business are not only spouses. They could be kids that are involved in the farm. Could even be an employee who has a special interest in marketing.
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I worked full time off farm for ten years, and part time for more than I can count. One day I was at work and got a call from a cattle buyer who had a time sensitive good offer and couldn't get ahold of my husband. I thought my co-worker was going to freak out as he watched me make a hundred thousand plus dollar deal right there and then. The cattle were loaded the next morning.
The point is that we had previously discussed selling these feeders up down and every which way for days, so I knew what he would consider a good deal. He was very very happy that I did it too.
Working off farm doesn't interfere with sitting at the supper table and talking things out. If one spouse just isn't interested, then so be it. An off farm job would contribute too, just in a different way. It's whatever works for you.
But two heads are better than one when it comes to marketing.
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