Not questioning your right to make decisions about what to grow or how intensively. I assume you pretty savy/know how to do budgets and from there make profitable decisions.
My point is you have a line up of committed customers who will be there to buy your canola year in/year out. Your customer is not the grain company or the crusher - they are crusher in Japan/China or oil/meal buyer in North America. They will put a value proposition forward that will keep farmers putting in canola acres. The day they stop/move to another will be the day our industry will be in trouble. The new world is demand pull - not supply push.
My point is you have a line up of committed customers who will be there to buy your canola year in/year out. Your customer is not the grain company or the crusher - they are crusher in Japan/China or oil/meal buyer in North America. They will put a value proposition forward that will keep farmers putting in canola acres. The day they stop/move to another will be the day our industry will be in trouble. The new world is demand pull - not supply push.
Comment