Some seedgrowers want KVD ended. To their way of thinking KVD will be replaced by IP. IP is a given in seed growing. Seed growers would have a competitive advantage.
Some grain companies want KVD ended. Users requiring varietal identification will take the IP route. That’s value-added for grain companies. Some consumers of bread want KVD ended. Farmers could grow wheat cheaper and that means cheaper flour.
Some consumers of bread, however, at the high end, want KVD, even though they’ve never heard of it. These customers pay up for bread that meets their specific tastes, and is available every day. Millers providing these specific flours continually use the same wheat and that means using KVD or IP. That need for consistent quality justifies a premium for wheat that can be visually identified by variety.
Most Canadian wheat is sold as commodity wheat. That doesn’t mean it’s OK to wreck the one factor - KVD - that brands Canadian wheat at the top end.
Canadian farmers can keep producing the most precisely identifiable, and therefore most valuable, wheat in the world.
Or Canadian farmers can produce more commodity wheat competing with biomass from the tropics.
Some grain companies want KVD ended. Users requiring varietal identification will take the IP route. That’s value-added for grain companies. Some consumers of bread want KVD ended. Farmers could grow wheat cheaper and that means cheaper flour.
Some consumers of bread, however, at the high end, want KVD, even though they’ve never heard of it. These customers pay up for bread that meets their specific tastes, and is available every day. Millers providing these specific flours continually use the same wheat and that means using KVD or IP. That need for consistent quality justifies a premium for wheat that can be visually identified by variety.
Most Canadian wheat is sold as commodity wheat. That doesn’t mean it’s OK to wreck the one factor - KVD - that brands Canadian wheat at the top end.
Canadian farmers can keep producing the most precisely identifiable, and therefore most valuable, wheat in the world.
Or Canadian farmers can produce more commodity wheat competing with biomass from the tropics.
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