Processors gone to just in time?

[Rareearth]

Canola competes with soybeans and Palm, sunflower, and olive, heck flax as well if your try to talk market down.

Canola just happens to be unique enough that it has a market that's growing due to its quality and health attributes. Seems like there has been very good movement and shipping so far this year ( first 6 months). McDonald's and other manufactures need and like canola, when they or if they ever have to substitute we will then know when we are out of canola or the price is to high compared to alternatives. Also when crushers shut down or switch to soy then canola is too high or we are out of product. We have sold 1/2 and will analyze all information we can gather between now and June . Weather this spring, lack of snow, elnina, the market better bid up fall prices to stimulate acres or farmers will grow mustard, or lentils instead. We are the next country of production available, again in six months before Europe and Australia.
Canola is unique and special but can be substituted. If it's substituted what would the canola price be? Good question to self, I don't know.

[farmaholic]

Interesting how the specialty crops have been busy buying acres weeks ahead of when they normally start. I think end users know they have to ante up to ensure themselves a supply.
****en wheat!

[Rareearth]

We hear about the buying of acres every spring with cron vs soybeans. Yes it applies here as well and it's probably more important due to limited acres, production variables, and limited other country competition