Realagriculture.com.....Really

[farmaholic]

I am in no position to argue about the health of the bee population. Even if everything is ok, touchy feely campaigns can be powerful even if they are misleading....or not.

Maybe General Mills and the public should pay a decent value for the grain in their products instead of cheaping out and encouraging production based on large volumes at reduced prices.

[lakenheath]

https://www.realagriculture.com/2016/03/honey-nut-cheerios-buzz-disappearing-honeybees-not/

[lakenheath]

https://www.realagriculture.com/2016/03/honey-nut-cheerios-buzz-disappearing-honeybees-not/

[farmaholic]

From Realagriculture

General Mills Canada announced last week “Buzz” the honeybee will disappear from its Honey Nut Cheerios packaging for six weeks to raise awareness about “disappearing” bee populations. “Bees everywhere have been disappearing by the millions and it’s time we all did something about it,” says the company’s Bring Back the Bees website.

“One third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide,” said Emma Eriksson, Director of Marketing for General Mills Canada. “With ongoing losses in bee populations being reported across Canada, we’re issuing a call to action to Canadians to help plant 35 million wildflowers – one for every person in Canada.”

“One third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide,” said Emma Eriksson, Director of Marketing for General Mills Canada. “With ongoing losses in bee populations being reported across Canada, we’re issuing a call to action to Canadians to help plant 35 million wildflowers – one for every person in Canada.”

The idea of planting diverse plant species as hosts for bees is great (as long as they’re not promoting noxious weeds, as has happened with milkweed for monarch butterflies here in Manitoba). It’s similar to the BeesMatter.ca initiative launched last year. Promoting awareness about the importance of pollinators such as bees in producing food is also valuable. However, there’s one problem.

Honeybee populations in Canada are not declining. They’re growing.

“It is an advertising piece that does not necessarily represent a true picture,” said Canadian Honey Council executive director Rod Scarlett when I asked him for perspective on the campaign.

If we look at the number of honeybee colonies in Canada, there have never been more. According to Statistics Canada, there were 721 thousand colonies in Canada in 2015, the most reported in StatsCan’s records going back to 1924.

[URL=http://photobucket.com/]/URL]

Native bee populations are much harder to track and there are real concerns about pollinator health, however the BringBacktheBees campaign doesn’t differentiate between honeybees and native bees. The missing Cheerios’ mascot leads us to think all bees are in big trouble. They’re not.

“The health status of bees is precarious, and we are barely ahead of the multitude of different issues that can cause widespread devastation to bee populations, but what irks me is that Cheerios is claiming that bees are disappearing when that in fact is not true, especially in Canada,” noted Alberta beekeeper Lee Townsend in an email. “Canadian honey bee populations are at an all time high, and world populations are in a similar situation.”

To say “bees are disappearing by the millions” is technically true. Bee deaths in the millions are normal in Canada. Winter isn’t kind to bees or their food. It’s considered acceptable to lose 15 percent of colonies in a winter. Scarlett explained the math: a million bees equals between 20 and 30 colonies. There are 720 thousand colonies in Canada, so a 15 percent loss amounts to 108 thousand colonies, or well into the millions. But beekeepers are accustomed to these types of losses and are capable of rebuilding their colonies, as shown by the climbing yellow line in the graph above.

In some ways this bee campaign is similar to General Mills marketing Cheerios as non-GMO. What’s the main ingredient in Cheerios? Oats. Have there ever been GMO oats? No, but why let facts get in the way of advertising?

If General Mills really wants to make a difference in bee health, Townsend suggested the company should donate a portion of proceeds from products that use honey to the Canadian Bee Reseach Fund.

“That money could then be used to the actual benefit of the industry, specifically research on controls for parasitic mites/nosema/nutrition/genetics/ag chemical impacts,” he said. “Plantings seeds is not horrible, but it is little more than a feel-good story for General Mills and their consumers that buy into it. It won’t change the current health status of bees in Canada.”

General Mills’ message is misleading in the context of growing honeybee populations in Canada. Misinformation like this has already led to poorly thought-out farm policy from Wynne and Murray’s government in Ontario. There are billions of honeybees in the country and more colonies than ever before. There are also valid concerns about pollinator health, but the honeybee population in Canada is not disappearing.

[hobbyfrmr]

Good point about paying more for the grain BUT, as crops are more valuable, the easier the decision to protect your investment.
Canola with. $300/acre input cost, the worms "could" eat up to a bushel a day. The potential loss calculates differently when the canola is $13.00/bushel instead of $9.80/bushel.
At 13.00/bushel the farms ground sprayers are going and the hired planes cant come soon enough.
The reason I use this scenario is be ause it happened about 3 years ago , the Cargill guy was making the recommendations and describing the bushel a day losses to canola. All the farmers were jumpy, checking the crops themselves, or else just getting in que for the airplane .

[farmaholic]

The few times we do spray insecticides we can't even control "ALL" the target insects. So can I assume we aren't going to kill all the non-target ones either!

On Wheat midge...we had a midge tolerant variety....was a little too fusarium prone so we switched to a non-resistant variety. ...I think we are going to expand a new variety with midge resistance and a better Fusariun rating. I hate using the insecticides as much as anyone else.

[cottonpicken]

The whole world is one big illusion. The truth does not matter. I could shatter so many of YOUR illusions you would only resent and hate me and in the end you/everyone would just go back to your perception of reality.

The evolving paradigm of the social construct can is like a wave that can't be stopped only surfed.

[tweety]

Rather then championing the success of conventional agriculture, they are resorting to mud slinging and spin doctoring half truths.

Lakenheath, please explain what the half truths are that you stated in your original post that Real Agriculture has allegedly made.

[Oliver88]

I would like more details from Lakenheath about what his complaint is.

Please answer Tweety's question.

[Kodiak]

What's sad, is when a company like General Mills, who's foundation and operations depend on scientists developing food products from basic ingredients, can abandon all principle of scientific truth when it comes to marketing its products. One wonders if the R&D, production, and marketing divisions ever compare notes. Where is the CEO, who's job it is to shepherd the company's performance and reputation, looking beyond media noise, political agendas, or passing frenzies and phobias?

Miss Eriksson would have done well to read this [URL=http://www.forbes.com/sites/henrymiller/2015/05/13/the-new-bee-crisis-is-just-like-the-old-crisis-only-different/#6b05154635fc]article by a 15 year FDA medical science researcher[/URL] before launching the General Mills ad campaign.
But I guess the old adage, "never let the facts get in the way of a good story" sadly applies to advertising as well. General Mills, A&W, Chipotle Mexican Grill, Whole Foods, and many others would rather stoke unfounded fears in their marketing efforts, than promote healthier food products developed with the hard work of agriculture and food scientists. Its much easier to play on fears, than innovate and develop new and better products. But playing to unfounded fears or the latest book promotion can't provide long term value when the fads and fears change monthly.
One by-product of that laziness, sadly, is truth in advertising is a forgotten principle.

[farmaholic]

Excellent post Kodiak. Like button.

[lakenheath]

n some ways this bee campaign is similar to General Mills marketing Cheerios as non-GMO. What’s the main ingredient in Cheerios? Oats. Have there ever been GMO oats? No, but why let facts get in the way of advertising?

What's the 3rd ingredient in Cherrios Tweety?