Remember when CWB Commissioner Gordon Machej said the following in the Western producer Dec. 1, 1994:
"You can see that marketing is much more than reading market reports, monitoring the incoming faxes and watching prices.....You know that international marketing is not for *****cats."
The CWB sold most of the 1994 feed barley into a depressed market. Farmers made more dollars selling to the feedlots in Canada.
SO, what has changed since then?
Producers I am talking with are building relationships with companies, and with the companies' departments, so the producer can grow better and provide better and improve better and have a better bottom line.
One on one. email. Telephone. A visit. A small business calls big business and talks. CEO to CEO.
Yup.
You see, producers are CEO's, too, albeit not as large as General Mills, or Nabisco, they are still the most competent people representing their farm. Their interests. Executing their short term goals, which could, for example, be a dollar premium, or their long term goals, which could also be a premium, or the goal could be expansion. Or cutting back. Or adding a component to their marketing, such as beta glucan.
THE CEO/PRODUCER'S GOALS.
Not Wheat Board goals or Garth Turner's goals or Quebec's goals, but their goals.
Were the CWB fat cats even able to realize premiums for last years' crop for producers?
Were the CWB fat cats able to realize any of your goals?
Or were the fat cats simply licking up your cream and planning on leaving you with a cheque for two year old sour milk like they did in 1994?
Parsley
PS
Is Gordon Machej using a fax machine and a computer even though he said international marketing is not for *****cats? If so, I presume he is not successful in acting as an accredited agent of the CWB.
Unless of course, he's changed his mind now that he has a gold-plated handling agreement with the CWB, as do all accredited agents.(You don't hear them complaining, do you now?)
"You can see that marketing is much more than reading market reports, monitoring the incoming faxes and watching prices.....You know that international marketing is not for *****cats."
The CWB sold most of the 1994 feed barley into a depressed market. Farmers made more dollars selling to the feedlots in Canada.
SO, what has changed since then?
Producers I am talking with are building relationships with companies, and with the companies' departments, so the producer can grow better and provide better and improve better and have a better bottom line.
One on one. email. Telephone. A visit. A small business calls big business and talks. CEO to CEO.
Yup.
You see, producers are CEO's, too, albeit not as large as General Mills, or Nabisco, they are still the most competent people representing their farm. Their interests. Executing their short term goals, which could, for example, be a dollar premium, or their long term goals, which could also be a premium, or the goal could be expansion. Or cutting back. Or adding a component to their marketing, such as beta glucan.
THE CEO/PRODUCER'S GOALS.
Not Wheat Board goals or Garth Turner's goals or Quebec's goals, but their goals.
Were the CWB fat cats even able to realize premiums for last years' crop for producers?
Were the CWB fat cats able to realize any of your goals?
Or were the fat cats simply licking up your cream and planning on leaving you with a cheque for two year old sour milk like they did in 1994?
Parsley
PS
Is Gordon Machej using a fax machine and a computer even though he said international marketing is not for *****cats? If so, I presume he is not successful in acting as an accredited agent of the CWB.
Unless of course, he's changed his mind now that he has a gold-plated handling agreement with the CWB, as do all accredited agents.(You don't hear them complaining, do you now?)