"Branding Canadian wheat in key markets as a unique, high-value product was ranked as important by 97 per cent of farmers who responded to the CWB's 2010 producer survey, with 74 per cent deeming it "very important". Burrows said the CWB's role as the single seller of Prairie wheat means it can establish branded relationships that would not be possible if there were other companies selling the same grain.
"Corporations need to be confident that the resources they commit to brand promotion will directly benefit their own sales prospects - not those of their competitors," he said, adding that Canada is the only country in the world that conducts branding activity for its wheat. "As the single seller, we can also effectively control and protect the brand's attributes in a way that would not be possible otherwise."
These funds need to be generically avaliable to all bakeries!
TO promote one corporation's bakery... or flour... is the height of arrogance... BECAUSE they support the 'single desk'?
This is unbelievable.
The CWB monopoly expropriates our families wheat... then boasts to Canadians... by further spending our financial resourses on certain companies who support the confiscation of our grain... they get lower cost grains... and promotion of their products over those that support freedom and fair competition?
How is this possible???
"Corporations need to be confident that the resources they commit to brand promotion will directly benefit their own sales prospects - not those of their competitors," he said, adding that Canada is the only country in the world that conducts branding activity for its wheat. "As the single seller, we can also effectively control and protect the brand's attributes in a way that would not be possible otherwise."
These funds need to be generically avaliable to all bakeries!
TO promote one corporation's bakery... or flour... is the height of arrogance... BECAUSE they support the 'single desk'?
This is unbelievable.
The CWB monopoly expropriates our families wheat... then boasts to Canadians... by further spending our financial resourses on certain companies who support the confiscation of our grain... they get lower cost grains... and promotion of their products over those that support freedom and fair competition?
How is this possible???
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