<a href="http://www.realagriculture.com/wp-
content/uploads/2011/06/BJD072605ac_strongfiel
d_durum.jpg"><img class="alignleft size-
thumbnail wp-image-5822"
title="BJD072605ac_strongfield_durum"
src="http://www.realagriculture.com/wp-
content/uploads/2011/06/BJD072605ac_strongfiel
d_durum-150x150.jpg" alt="" width="150"
height="150" /></a>The end of the single desk in
the West means that things will change in a number
of areas. One of those areas is market development
of crops like durum. Whereas the Canadian Wheat
Board held the bulk of that responsibility under the
single desk, that job now has to be spread out to
other companies looking to find and develop
markets for their products.
It's under that new landscape that <a
href="http://www.canterra.com/">Canterra
Seeds</a> and <a
href="http://www.richardson.ca/products-and-
services/pioneer">Richardson</a> have come
together for the Enterprise Durum variety. The
variety is exclusive to Richardson Pioneer and was
developed in Western Canada. The partnership is
beneficial to farmers from both an agronomic
standpoint, from the seed company aspect, but also
the marketing and market development strategy
standpoint as well. I spoke to Brent Derkatch of
Canterra Seeds about their new partnership at <a
href="http://www.cropweek.com/cpw.html">Cropw
eek 2012</a> in Saskatoon.
<a href="http://www.realagriculture.com/?
s=cropweek 2012">SEE MORE CROPWEEK 2012
COVERAGE</a>.
If you cannot see the embedded video below <a
href="http://youtu.be/IqzBgmfTXk0">click
here</a>.
<iframe
src="http://www.youtube.com/embed/IqzBgmfTXk
0" frameborder="0" width="560" height="315">
</iframe>
content/uploads/2011/06/BJD072605ac_strongfiel
d_durum.jpg"><img class="alignleft size-
thumbnail wp-image-5822"
title="BJD072605ac_strongfield_durum"
src="http://www.realagriculture.com/wp-
content/uploads/2011/06/BJD072605ac_strongfiel
d_durum-150x150.jpg" alt="" width="150"
height="150" /></a>The end of the single desk in
the West means that things will change in a number
of areas. One of those areas is market development
of crops like durum. Whereas the Canadian Wheat
Board held the bulk of that responsibility under the
single desk, that job now has to be spread out to
other companies looking to find and develop
markets for their products.
It's under that new landscape that <a
href="http://www.canterra.com/">Canterra
Seeds</a> and <a
href="http://www.richardson.ca/products-and-
services/pioneer">Richardson</a> have come
together for the Enterprise Durum variety. The
variety is exclusive to Richardson Pioneer and was
developed in Western Canada. The partnership is
beneficial to farmers from both an agronomic
standpoint, from the seed company aspect, but also
the marketing and market development strategy
standpoint as well. I spoke to Brent Derkatch of
Canterra Seeds about their new partnership at <a
href="http://www.cropweek.com/cpw.html">Cropw
eek 2012</a> in Saskatoon.
<a href="http://www.realagriculture.com/?
s=cropweek 2012">SEE MORE CROPWEEK 2012
COVERAGE</a>.
If you cannot see the embedded video below <a
href="http://youtu.be/IqzBgmfTXk0">click
here</a>.
<iframe
src="http://www.youtube.com/embed/IqzBgmfTXk
0" frameborder="0" width="560" height="315">
</iframe>
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