So if Agriville is a good sample of farmers, then 50% will have sell orders at $11. Why don't you adjust your target to $10.95, merchants will pick those off first. Going forward it might be a challenge to get past $11 if there is all this hedge pressure.
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....then ask for $11.05 and have them pick it at $11.....why do we always have to adjust our expectations?
Psychological perceptions
Hold out for a nickel and take a dollar less!
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I really believe in situations like this where there is a number that everyone is attracted to you are better being below it by a bit say 10.75 or above it by a fair bit 11.5-11.75. If there is a ton of volume right at 11 they'll stay just under knowing that they have a lot of volume right at 11. However if they fill eveyone at 11 there can be a nice vacuum that can really move it up.
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I hear you guys loud and clear....just being Devil's Advocate. But it is something to think about. But don't lose any sleep over it, unless you want to.
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