Originally posted by Hamloc
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Your problem is likely the same as most other commodity guys - you've been getting cents on the $ for your production for too long. Problem is primary producers are not getting the share they deserve of the retail price.
I remember years ago apologizing to a customer that their quarter beef was rather expensive when they came to pick it up - turns out they had been skiing in the Rockies the day before with their 3 kids. Between lift passes, ski hire and bits and pieces they had spent over $500 on the day out so thought my beef looked really cheap! I've never forgotten that lesson.
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