US Farmers and Ranchers new video "30 Harvests" How do you feel about this message?

[joedales]

Hi everyone,

I hope you are having a safe harvest.

I saw this video today and I am not sure if this message will work positively on consumers...it seems like USFRA is trying to tap into the public's concern about climate change.

How do you feel about this message? Will it work on improving consumer perception of farmers and farming?

[grassfarmer]

Saw it when it was doing the rounds on social media a week or two ago. Not sure who the target audience really is? - if it's consumers they could have made a better job using someone lighter on diesel/machinery, someone that is already accomplished in regenerative agriculture. Growing vegetables under irrigation in the desert and shipping the produce around the country isn't exactly the most sustainable / low carbon model. It portrays to me more the image of a farmer finally realizing the part he has to play in fighting climate change and maybe altering his practices - not sure how well that campaign would play with some other farmers if that is the real intended audience for the advert.
Then there's the fact that it's Jay Hill - hardly your every day farmer at risk of losing the farm. A rather strange choice of lead character in fact. You can read more on him at http://www.agweb.com/article/jay-hill-is-a-new-breed-of-american-farmer-NAA-chris-bennett http://https://www.agweb.com/article/jay-hill-is-a-new-breed-of-american-farmer-NAA-chris-bennett

[GDR]

I think it's ok, the way it started out I thought it was an attempt for pity but I think it's more trying to emphasize that farmers are responsible and dependable and that is a good message. Not gonna make anyone buy more groceries but we gotta instill trust in the system.

Grassfarmer not sure why you are negative on the Hill fellow, your posted article makes him sound like a great young farmer.

[grassfarmer]

I think it's ok, the way it started out I thought it was an attempt for pity but I think it's more trying to emphasize that farmers are responsible and dependable and that is a good message. Not gonna make anyone buy more groceries but we gotta instill trust in the system.

Grassfarmer not sure why you are negative on the Hill fellow, your posted article makes him sound like a great young farmer.

I'm not negative on him, more surprised why he would appear in this video - more an awkward fit than anything - maybe smacks of agribusiness pretending to be a poor farmer with dirty ripped clothes?

[jazz]

Guys got irrigation. Thats more than 90% of the farmers on the planet have. Did I see 12,000 acres on his for sale sign? His product is right in the grocery store so he is getting near retail value.

[15444]

I'm rooting for an asteroid these days, so I could care less.

[Misterjade9]

If you believe that the message is alright, why are you guys shooting the messenger?

[dmlfarmer]

Guys got irrigation. Thats more than 90% of the farmers on the planet have. Did I see 12,000 acres on his for sale sign? His product is right in the grocery store so he is getting near retail value.

Where do you get the 90% of farmers on the planet do not irrigate? Fact or another figure you have just dreamt up?

[dmlfarmer]

Hi everyone,

I hope you are having a safe harvest.

I saw this video today and I am not sure if this message will work positively on consumers...it seems like USFRA is trying to tap into the public's concern about climate change.

How do you feel about this message? Will it work on improving consumer perception of farmers and farming?

The message I have been urging on this forum and elsewhere for years. Agriculture is the solution to climate change, not the problem. We have the solution to the climate change issue the public and governments are screaming for but yet we refuse to even acknowledge the issue much less offer the solution. It seems like most farmers would rather walk away from their farms rather than sell a solution to a (real or not) problem in the mind of most members; a problem that there is real public demand for a solution.

Maybe this video/character is not truly representative of most farms and is over dramatic in plot of walking away from a large operation but there are thousands of other farm stories that can be told just as easily and if this farmer does not resonate with all members of the public, maybe the next one will. Social media is a big place and it is time farmers got their message out about what we are already doing!

[AlbertaFarmer5]

[QUOTE=dmlfarmer;422120]The message I have been urging on this forum and elsewhere for years. Agriculture is the solution to climate change, not the problem. [QUOTE]

No, Agriculture is the beneficiary of increasing CO2 and the climate improvement which has roughly coincided with that.

You take the niave perspective that anyone is actually looking for a real, workable solution to the issue(be it real or imagined). Just like how nuclear power is being shunned for wind and solar, and meat is to be replaced by a highly processed energy intensive product. No one is looking for actual workable solutions.

When climate alarmists start advocating for workable, practical solutions, instead of pie in the sky fairytales, then I will get on board with you. We are no where near that point, and at this rate, the entire climate crisis will have run its course long before we are in any position to benefit from any proposed solution.

[tweety]

[QUOTE=AlbertaFarmer5;422122][QUOTE=dmlfarmer;422120]The message I have been urging on this forum and elsewhere for years. Agriculture is the solution to climate change, not the problem.

, and meat is to be replaced by a highly processed energy intensive product.

Not quite, 50 percent less energy and 90% less greenhouse gas - the bad ones. and its not highly processed. Why do farmers keep saying this shit repeating mantras like the non gmo crowd. It's not being replaced, its providing more options for those who don't want to eat animals.

Farmers, like every other farmed out industry going to cheaper production in other countries, will be phased out an die a slow painful death. I agree, when is that asteroid coming?

[grassfarmer]

Not quite, 50 percent less energy and 90% less greenhouse gas - the bad ones. and its not highly processed. Why do farmers keep saying this shit?

A post within a post - looks like you answered yourself with the right question.

[AlbertaFarmer5]

[QUOTE=tweety;422131][QUOTE=AlbertaFarmer5;422122]

The message I have been urging on this forum and elsewhere for years. Agriculture is the solution to climate change, not the problem.



Not quite, 50 percent less energy and 90% less greenhouse gas - the bad ones. and its not highly processed. Why do farmers keep saying this shit repeating mantras like the non gmo crowd. It's not being replaced, its providing more options for those who don't want to eat animals.

Farmers, like every other farmed out industry going to cheaper production in other countries, will be phased out an die a slow painful death. I agree, when is that asteroid coming?

When the price reflects that, then I will acknowledge it. Keep in mind that nearly all references to cattle water use, energy and emissions come from one discredited and very flawed study.

[tweety]

[QUOTE=AlbertaFarmer5;422136][QUOTE=tweety;422131]

When the price reflects that, then I will acknowledge it. Keep in mind that nearly all references to cattle water use, energy and emissions come from one discredited and very flawed study.

That's funny. Just 1 study in the whole world on feed conversion ratios, protein efficiency, calories per watt of different foods? Really, just 1 flawed study?

So what is the dude in the video going to do? Go try to borrow more money and be rejected again which is the reason he packed up in the first place? Go "organic"?

[AlbertaFarmer5]

[QUOTE=tweety;422138][QUOTE=AlbertaFarmer5;422136]

That's funny. Just 1 study in the whole world on feed conversion ratios, protein efficiency, calories per watt of different foods? Really, just 1 flawed study?

So what is the dude in the video going to do? Go try to borrow more money and be rejected again which is the reason he packed up in the first place? Go "organic"?

Lots of real information out there, but just one that fits the agenda and gets quoted ad nauseum.