Fieldview and Tillable

[tweety]

It would be funny, if it wasn't so true. Stupid farmers.

https://www.captiongenerator.com/1668472/FieldviewTillable-meeting#.XknxBez7WGI.twitter https://www.captiongenerator.com/1668472/FieldviewTillable-meeting#.XknxBez7WGI.twitter

[sawfly1]

Sounds interesting, and knowing nothing, I googled it.
So what was going on?
Did the second company use the data to attempt to fish for higher
Rental rates.
Then go back to the landlord with
A higher rate offer.
And become a middleman with a cut?

[seldomseen]

I don't know much about Fieldview but we sure can get a lot of laughs from that old socialist Hitler.

[Tucker]

From what I understand Tillable is a site where landlords can list their property for rent. They can post the data of exactly what was produced on it for all to see and bid on. Yeah scummy system. 'Yeah that's a sh1tty quarter, I don't make much on it. Not sure why I'm still renting it. Hur, hur.' That's out the window. Everyone now can know exactly why you're still renting it. Landlords too now wouldn't have to jump in the cab craning their necks over to see the yield monitor. What would that do to rents?

For anybody still saying your farm data isn't important, you're right. It isn't except maybe to you or your input retailer. Your landlord of course too, see above. The real damage comes however when your data is mixed with all the other farmer's data. Then it's valuable almost beyond belief. This last spring US midwest farmers all howled that it's far too late and wet to plant beans or corn, we're all taking prevent plant payments and leaving the planters in the shop. Fieldview knew instantly that most farmers were full of sh1t and their planters were actually rolling like mad. That's not the same as 'farmers will plant anyway, they always do.' They KNEW those seeds were in the ground. What do you think that data would be worth to a huge commodity trader last summer? Even if only 5% of farmers had their sh1t in the cab they could extrapolate that data across all farmers. What's that data worth if John Deere sells the data from the first 5 days of harvest average yields to the traders in the fall? That data is streaming from your combines to them as soon as you turn the key with the newer combines.

None of this data collection helps us, all of it hurts us. Tell any company that wants equipment in your cab to take a hike. The absolute nerve of them to try to get us to PAY THEM for collecting our data!!!!

[helmsdale]

To Tucker's point, what would it do to land rents? Likely make them more responsive to the upside, but I'd imagine they'll stay sticky as ever to the downside.

On the best years, landlords always seem to want the "solid goods". Then they multiply yield x price per bushel and think they need to renegotiate. Any of the years I've had my ass all but completely handed to me, no-one wants to do the math and share in the loss.

[tweety]

From what I understand Tillable is a site where landlords can list their property for rent. They can post the data of exactly what was produced on it for all to see and bid on. Yeah scummy system. 'Yeah that's a sh1tty quarter, I don't make much on it. Not sure why I'm still renting it. Hur, hur.' That's out the window. Everyone now can know exactly why you're still renting it. Landlords too now wouldn't have to jump in the cab craning their necks over to see the yield monitor. What would that do to rents?

For anybody still saying your farm data isn't important, you're right. It isn't except maybe to you or your input retailer. Your landlord of course too, see above. The real damage comes however when your data is mixed with all the other farmer's data. Then it's valuable almost beyond belief. This last spring US midwest farmers all howled that it's far too late and wet to plant beans or corn, we're all taking prevent plant payments and leaving the planters in the shop. Fieldview knew instantly that most farmers were full of sh1t and their planters were actually rolling like mad. That's not the same as 'farmers will plant anyway, they always do.' They KNEW those seeds were in the ground. What do you think that data would be worth to a huge commodity trader last summer? Even if only 5% of farmers had their sh1t in the cab they could extrapolate that data across all farmers. What's that data worth if John Deere sells the data from the first 5 days of harvest average yields to the traders in the fall? That data is streaming from your combines to them as soon as you turn the key with the newer combines.

None of this data collection helps us, all of it hurts us. Tell any company that wants equipment in your cab to take a hike. The absolute nerve of them to try to get us to PAY THEM for collecting our data!!!!

Saves me a lot of typing, thanks Tucker! I disagree with only one thing "What's that data worth if John Deere sells the data". You know as well as I do, it's not if.

And you guys question constantly why the markets and costs are coming closer and closer to the gross. Start looking a little closer to home - like your stupid cab. Oh but i can save 3$ on fertilizer if i spend 4$. Every industry has figured out how critical business data is - except the dumb ass farmer. Some are even ambassadors selling the sh_i_t for companies hooking it up for other farmers. Wake the **** up!

[bucket]

Tweety.....


Do you think it's too late? ...

Many guys are hooked. ?

[Tucker]

Saves me a lot of typing, thanks Tucker! I disagree with only one thing "What's that data worth if John Deere sells the data". You know as well as I do, it's not if.

And you guys question constantly why the markets and costs are coming closer and closer to the gross. Start looking a little closer to home - like your stupid cab. Oh but i can save 3$ on fertilizer if i spend 4$. Every industry has figured out how critical business data is - except the dumb ass farmer. Some are even ambassadors selling the sh_i_t for companies hooking it up for other farmers. Wake the **** up!

I typed when and then changed it. I remembered that John Deere has more lawyers on staff than welders.

[Tucker]

I typed when and then changed it. I remembered that John Deere has more lawyers on staff than welders.

Agtalk today had a whole bunch of farmers debating what would happen of the spring is wet. Smart guys all of them in marketing. Generally talking far above my pay grade about hedging and rolling. Drove home the fact that we farmers even the most astute of us are only guessing what is happening around us. Backyarditis I think it's called. Those ****3ers at Fieldview KNOW more than us what we're doing. Gotta repeat that. They know more than us what we're doing! Get that sh1t out of your cabs.

[woodland]

Good thing I don’t even know what is happening at our place most times. If anyone wants to spy on our hand scribbled notes in the planter tractor or grain truck and decipher them ........... good luck. Old school all the way baby !!! Except our old Trimble auto steer ...... ain’t giving that up.

[tweety]

Tweety.....


Do you think it's too late? ...

Many guys are hooked. ?

To them i have to say they are the stupidest fu_ck_ers on the planet. Even when told they just sit there with a stupid look on their face.

You might own the hardware - might - but just like the software in your smartphone, the software has a license agreement which basically means they can almost, restricted by very lax laws of privacy can, send back anything they want.

An example, the new Rhoombas map your home and send back to the manufacturer who shares with all its commercial partners all the information about your house.

WeVibe, a smartphone controlled vibrator had to pay millions in damages when it was found out the app was sending back how often it was used, how long, what time of day etc. Back door, pardon the pun, data upload is built right in.

Superfish used to come preinstalled on Lenovo computers that would partner with commericial interests to inject ads and results in your internet searches - but it did so mind bogglingly by hijacking the http stream. https://arstechnica.com/information-technology/2015/02/lenovo-pcs-ship-with-man-in-the-middle-adware-that-breaks-https-connections/ https://arstechnica.com/information-technology/2015/02/lenovo-pcs-ship-with-man-in-the-middle-adware-that-breaks-https-connections/

So ya, sending your data out is no big deal - because you already said it was ok. Even if you shut down all comms, one day that service laptop will get plugged in and it will be retrieved anyway.

Farmers are just to naive maybe, or too slow, or too i don't know, technologically dumb to see the big picture here. Same as in your home computers, use a VPN and try to hide at least a bit.

So no Bucket, they won't be throwing it out, they'll just sit there and wonder how everyone knows their operation better then them.

[blackpowder]

Always ask yourself.
What is the commodity???
Today it is you. And your patterns every minute.
But of course, not your inventory data.