Google Investing in Agriculture

[jazz]

How so ? I bet less than 30% of farms at best

Google can have my satellite images, lot of good its going to do them.

Otherwise nobody knows my real production or my methods. I could be storing all that fertilizer and maybe my reported yields to crop insurance werent quite accurate. Who knows what these bins hold.

The only tech on my equipment is a broke ass auto steer.

And Farmers Edge will be physically chased off my property if they come near.

[Klause]

Google can have my satellite images, lot of good its going to do them.

Otherwise nobody knows my real production or my methods. I could be storing all that fertilizer and maybe my reported yields to crop insurance werent quite accurate. Who knows what these bins hold.

The only tech on my equipment is a broke ass auto steer.

And Farmers Edge will be physically chased off my property if they come near.

I can measure your bins to the nearest bushel from space, as to the volume they hold.

FLIR which is installed on most drones, and also some sats can detect the amount of bushels inside the bin because the grain is warmer or colder than the bins.

This technology is already being used. I was privy to the discussions on it.

Sask Crop Insurance wants to start using this tech.

Every lb of fert you buy, and bushel you deliver is logged.


This is what Google does. It takes incredible amounts of information, from varying sources, assembles them, and then creates a full picture.


I did a meeting with a client this evening as to their site's performance... To the point of telling them that 62% of their visitors are searching for a used vehicle when they stumble across their site. More women than men. Most are under 35. Their credit scores are over 500 but under 700. They live in their own home. They owe over 300,000 on a mortgage, and they prefer netflix to amazon.

They also spend more screen time on their phones than tablets, but only 1/10th of them have computers.

1/3rd buy things online. Half of them have investigated online shopping.


The client was absolutely amazed at this... and it's scratching the surface...


Information aggregation, assimilation, processing, and then creating educated assumptions from it. That's "big data".