I am working on a barley project that is reviewing the way market signals flow up and down the supply chain. Market signals in this case are more than price and include all factors such as quality, novel traits, logistics/storage, R&D efforts, etc.
Are barley market signals being transferred effectively in the current western Canadian system? What factors are working? What are not? Looking out 2 to 5 years, what changes need to be made to position barley more effectively as a viable/profitable crop in western Canada?
Are barley market signals being transferred effectively in the current western Canadian system? What factors are working? What are not? Looking out 2 to 5 years, what changes need to be made to position barley more effectively as a viable/profitable crop in western Canada?
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