Charlie and Tom,
I will admit that simplicity is desirable but it should not be the guiding principal behind the design of a program. Charlie, are the staff at AAFRD deterred by the complexity of the system that is evolving at the CWB? You say they understand it and are assisting CWB staff in educating producers.
Tom, the quality of Canadian grains is the result of some other factors that you failed to mention. You did not mention the variety registration system, or the Canadian Grain Commission, or perhaps most importantly our segregation system. The CWB works as an integral part of this system to extract premiums from customers such as Japan. Japan does not pay the same price for wheat from Montana as it does for wheat from the CWB.
You want a simple cash price. That means that a "basis" must be imposed to restrict delivery when the market does not want product delivered. I canvassed producers on that issue over and over again at my district meetings. Producers are not great fans of "basis" especially when it reaches $50.00 per tonne.
With the introduction of the Delivery Exchange Contract coupled with the existing pricing options I believe that we are coming to a point where producers will in fact have as much flexibility working with the CWB as they would have in a open market. In so doing we retain the single desk marketing advantage and preserve the ability to extract premiums from the brand recognition that has been so much a part of the CWB marketing program over the years.
The CWB will continue to evolve to better serve the needs of producers, recognizing their needs for cash flow and flexibility. It will not be the simple cash price you are looking for Tom, it will in fact be much better.
Simple does not equate with best. The old volkswagen beetle was simple. A volkswagen Passat is anything but.
I will admit that simplicity is desirable but it should not be the guiding principal behind the design of a program. Charlie, are the staff at AAFRD deterred by the complexity of the system that is evolving at the CWB? You say they understand it and are assisting CWB staff in educating producers.
Tom, the quality of Canadian grains is the result of some other factors that you failed to mention. You did not mention the variety registration system, or the Canadian Grain Commission, or perhaps most importantly our segregation system. The CWB works as an integral part of this system to extract premiums from customers such as Japan. Japan does not pay the same price for wheat from Montana as it does for wheat from the CWB.
You want a simple cash price. That means that a "basis" must be imposed to restrict delivery when the market does not want product delivered. I canvassed producers on that issue over and over again at my district meetings. Producers are not great fans of "basis" especially when it reaches $50.00 per tonne.
With the introduction of the Delivery Exchange Contract coupled with the existing pricing options I believe that we are coming to a point where producers will in fact have as much flexibility working with the CWB as they would have in a open market. In so doing we retain the single desk marketing advantage and preserve the ability to extract premiums from the brand recognition that has been so much a part of the CWB marketing program over the years.
The CWB will continue to evolve to better serve the needs of producers, recognizing their needs for cash flow and flexibility. It will not be the simple cash price you are looking for Tom, it will in fact be much better.
Simple does not equate with best. The old volkswagen beetle was simple. A volkswagen Passat is anything but.
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