The FDA has approved a Qualified Health Claim for canola oil. Attached is the US Canola Association media release plus the Canola Council’s release. This is big, real big. Blends will be the big thing as food manufacturers will try to get the claim on the package. This has been an expensive and long project and good to see it has happened.
Mallefarmer, some good news for a change for you too, we've been working with the Australian Canola Council and the US canola council to time together the media announcements and provide the biggest impact of this release to make the pie bigger for canola. The FDA anouncement will help in Canada and Australia and canola demand even though our countries have painful health claim policy.
The release:
Consumers can take canola oil’s new health claim to heart
FDA rules canola oil may help reduce the risk of cardiovascular disease
October 6, 2006: The U.S. Food and Drug Administration’s approval today of a qualified health claim for canola oil should send a positive message to consumers on both sides of the border. Canola Council of Canada president Barb Isman says the FDA’s stamp of approval is proof positive that canola oil’s unsaturated fats are really “Good for Every Body”!
The Food and Drug Administration (FDA) has ruled that canola oil is now eligible to bear a qualified health claim on its ability to reduce the risk of coronary heart disease due to its unsaturated fat content.
“The FDA puts all health claim petitions through rigorous scientific review,” Isman says.
Here’s what the FDA approved for display on containers of canola oil and eligible products* sold in the U.S.:
Limited and not conclusive scientific evidence suggests that eating about 1½ tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day. One serving of this product contains [x] grams of canola oil.
Isman says the Council will be supporting the use of this new marketing tool to promote healthy eating because “it’s now possible to point to this FDA approval to show very clearly that all fats are not created equal”.
“Canola oil is a good fat. We’ve said it all along and now the FDA agrees. Canola oil provides a simple and affordable way to improve heart health and that’s great news. We’re hoping as an industry of course, that the claim will encourage more food product designers and manufacturers to use canola oil rather than less healthy choices.”
Canola oil is high in healthy unsaturated fats (93%), free of cholesterol and trans fat, and the lowest in saturated fat (7%) of any common edible oil. In addition, canola oil is multi-functional with a high heat tolerance, neutral taste and light, smooth texture.
For details of the FDA Qualified Health Claim for canola oil, go to www.canola-council.org.
* Criteria for foods eligible to bear the claim include containing at least 4.75 grams of canola oil per reference amount customarily consumed, no more than one gram of trans fat and low levels of saturated fat and cholesterol.
Background notes: The FDA has authorized qualified health claims (QHCs) related to heart disease risk reduction for olive oil, nuts, walnuts and foods that contain DHA/EPA (omega-3 fatty acids) to date. (Note that QHCs have been approved for other foods and compounds related to different health conditions. A full list is at http://www.cfsan.fda.gov/~dms/qhc-sum.html.)
Mallefarmer, some good news for a change for you too, we've been working with the Australian Canola Council and the US canola council to time together the media announcements and provide the biggest impact of this release to make the pie bigger for canola. The FDA anouncement will help in Canada and Australia and canola demand even though our countries have painful health claim policy.
The release:
Consumers can take canola oil’s new health claim to heart
FDA rules canola oil may help reduce the risk of cardiovascular disease
October 6, 2006: The U.S. Food and Drug Administration’s approval today of a qualified health claim for canola oil should send a positive message to consumers on both sides of the border. Canola Council of Canada president Barb Isman says the FDA’s stamp of approval is proof positive that canola oil’s unsaturated fats are really “Good for Every Body”!
The Food and Drug Administration (FDA) has ruled that canola oil is now eligible to bear a qualified health claim on its ability to reduce the risk of coronary heart disease due to its unsaturated fat content.
“The FDA puts all health claim petitions through rigorous scientific review,” Isman says.
Here’s what the FDA approved for display on containers of canola oil and eligible products* sold in the U.S.:
Limited and not conclusive scientific evidence suggests that eating about 1½ tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day. One serving of this product contains [x] grams of canola oil.
Isman says the Council will be supporting the use of this new marketing tool to promote healthy eating because “it’s now possible to point to this FDA approval to show very clearly that all fats are not created equal”.
“Canola oil is a good fat. We’ve said it all along and now the FDA agrees. Canola oil provides a simple and affordable way to improve heart health and that’s great news. We’re hoping as an industry of course, that the claim will encourage more food product designers and manufacturers to use canola oil rather than less healthy choices.”
Canola oil is high in healthy unsaturated fats (93%), free of cholesterol and trans fat, and the lowest in saturated fat (7%) of any common edible oil. In addition, canola oil is multi-functional with a high heat tolerance, neutral taste and light, smooth texture.
For details of the FDA Qualified Health Claim for canola oil, go to www.canola-council.org.
* Criteria for foods eligible to bear the claim include containing at least 4.75 grams of canola oil per reference amount customarily consumed, no more than one gram of trans fat and low levels of saturated fat and cholesterol.
Background notes: The FDA has authorized qualified health claims (QHCs) related to heart disease risk reduction for olive oil, nuts, walnuts and foods that contain DHA/EPA (omega-3 fatty acids) to date. (Note that QHCs have been approved for other foods and compounds related to different health conditions. A full list is at http://www.cfsan.fda.gov/~dms/qhc-sum.html.)
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