Charlie,
I think it is only reasonable that if western Canada is a supermarket for the world, that we concentrate on growing the highest quality products, for the markets and customers we supply.
If we can't supply a premium product, we will not get a premium price!
CPS White is a good example of a CWB marketing initiative that has been a royal flop for us as farmers.
When we dedicate fields to crop, it is a long term commitment, and we need assurances that the customer is really happy with this product, or else if they believe it is just mediocre, like CPS White, then we should grow something else.
CWES is another CWB political disaster and I believe politics has more to do with the marketing of CWES than anything else. SOmeone is bound to be hurt in the process, both farmers and consumers.
Does this help Charlie?
I think it is only reasonable that if western Canada is a supermarket for the world, that we concentrate on growing the highest quality products, for the markets and customers we supply.
If we can't supply a premium product, we will not get a premium price!
CPS White is a good example of a CWB marketing initiative that has been a royal flop for us as farmers.
When we dedicate fields to crop, it is a long term commitment, and we need assurances that the customer is really happy with this product, or else if they believe it is just mediocre, like CPS White, then we should grow something else.
CWES is another CWB political disaster and I believe politics has more to do with the marketing of CWES than anything else. SOmeone is bound to be hurt in the process, both farmers and consumers.
Does this help Charlie?
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