God Bless Canada. We must learn to do better. We are very blessed... and can do much better.
In the past couple of weeks interesting points of interest have entered my small but active mind...
1.)I have had confirmed that 95% of what we do... is done because we just normally do it that way. Bad habits can cost big profits.
2.) To change a habit, a person must repeat the new "good" habit consistantly for at least 10 consecutive occasions... for it to become a new habit. New habits that increase profitability... take self discipline and mental stability.
3.) It is not worth fighting over a few cents here or there... when producers are being distracted from $1000's of dollars in profit...
Many of us miss the real opportunities.... being capitialised on by folks like the Dairy Farmers through supply management. These opportunities are self dicipline based systems... that can create value for both growers and consumers.
4.) Trust based voluntary free will relationships will net the highest profit returns... when respect and high quality service are the expectation from that relationship, and are delivered.
5.) Over half of the world's human population are now too well fed... (they can easily afford more food and shelter than they need).
These people will pay much more for the food they eat, if a positive trusting experience based atmosphere is included in the value of the food purchase. THis atmosphere is worth many times what the actual produce costs that they need to eat.
6.) Marketing the produce our farm grows... can be enjoyable, and rewarding. By far the majority of the partners in the value chain... want our farm to be profitable... if they are linked into the "Human Experience" based value chain... it is our choice who we sell to... in most instances.
Instead many growers choose the commodity "cheaper is better" discount marketing system... which because of poor planning and self dicipline... don't plan to extract a premium for their work.
7.) Most people in most cultures demand a discount when buying food items. THis is part of the "entertainment value" of the food experience they enjoy.
THIS MUST be incorporated into the sales program when setting up a marketing structure. Cost of sales is the base of any marketing structure... with "profit" the value above the amount paid to the grower for the produce. ANy other system of selling is foreign and will be misunderstood by the buyers of our produce.
Conclusion:
THe CWB "single desk" pool system commands a discount... because any buyer or commodity purchaser can easily see what "Designated Area" growers expect be paid... through the Pool "Initial Price". CWB sales staff know this... it is always in the back of their minds.... as is the PRO.
These buyers of our produce know we are subjected to a buying monopoly and CANNOT get more that what the CWB pays us. THese people don't feel one iota guilty... as they believe we all signed up and "offered" our wheat and barley to them, of our own free will.
Our buyers would and could pay us more... if we had the backbone to demand more for our produce... but we don't, so they won't.
We would be required to deliver it in a timely manner with consistant high quality... we could easily extract up to 35% more if we were to use this self discipline and create better value.
The CWB "Information system" is backwards. Growers reveal to buyers and endusers what prices they are willing to sell their produce for...
However enduser/customer/ commodity prices are not transparent... and the producer of the produce is not allowed to demand more for their produce... in CWB marketed grain.
Non-Board grains must take up the inherent system discount... often the load is too large on the non-board system... and it cuts into produce consumption.
Prices for these products must drop to bring supply and consumption back into balance.
Further our "designated area" Ag markets remain disfunctional because often the value chain can't extract enough to make up the difference and still survive.
We have a large negative market inpediment... created by government monopoly legislation... that hurts everyone involved.
I believe you folks asked what I was up to... THis is a VERY quick summary of the discoverys of the last couple of weeks.
Outcome:
How do we change our wheat and barley marketing system to extract up to 40% more?
1. THe CWB MUST pay fair market value today... as it's cost of sales... not 65% of that value.
2. Our wheat and barley marketing system is known globally and being unreliable and too often is not able to deliver consistant high quality produce when needed.
3. THe CWB too often replaces produce by overdelivering quality... which ends being the wrong produce for the food being produced and sought by the consumer eating our produce... = a discount.
We MUST change. If our next generation of Ag producers are to be excited and enthusiastic... they need to be rewarded for work with a reasonable return on their investment.
We can do better. OUr system MUST change to honour those who work so hard to grow the food our world depends upon.
I welcome constructive ideas on how to switch the CWB system... so we extract the extra 35% our of our consumers... who CAN afford to pay this amount more... instead of giving it to them.
The CWB as a Food aid agency...
CWB sales should not be handled as food aid (like Durum to Algeria is)... with those who can afford to pay... subsidising these hungry people (Some of these people in Algeria can pay more as well too)...
Not CWB "Designated Area" grain growers stuck under the "single desk" need the freedom to say NO.
Just say Yes... to choice... and the human rights for "Designated Area" to become people.
Our neighbours need the freedom to make their own decisions...instead of us all being slaves... to a 35% discount!
God Bless Canada!
In the past couple of weeks interesting points of interest have entered my small but active mind...
1.)I have had confirmed that 95% of what we do... is done because we just normally do it that way. Bad habits can cost big profits.
2.) To change a habit, a person must repeat the new "good" habit consistantly for at least 10 consecutive occasions... for it to become a new habit. New habits that increase profitability... take self discipline and mental stability.
3.) It is not worth fighting over a few cents here or there... when producers are being distracted from $1000's of dollars in profit...
Many of us miss the real opportunities.... being capitialised on by folks like the Dairy Farmers through supply management. These opportunities are self dicipline based systems... that can create value for both growers and consumers.
4.) Trust based voluntary free will relationships will net the highest profit returns... when respect and high quality service are the expectation from that relationship, and are delivered.
5.) Over half of the world's human population are now too well fed... (they can easily afford more food and shelter than they need).
These people will pay much more for the food they eat, if a positive trusting experience based atmosphere is included in the value of the food purchase. THis atmosphere is worth many times what the actual produce costs that they need to eat.
6.) Marketing the produce our farm grows... can be enjoyable, and rewarding. By far the majority of the partners in the value chain... want our farm to be profitable... if they are linked into the "Human Experience" based value chain... it is our choice who we sell to... in most instances.
Instead many growers choose the commodity "cheaper is better" discount marketing system... which because of poor planning and self dicipline... don't plan to extract a premium for their work.
7.) Most people in most cultures demand a discount when buying food items. THis is part of the "entertainment value" of the food experience they enjoy.
THIS MUST be incorporated into the sales program when setting up a marketing structure. Cost of sales is the base of any marketing structure... with "profit" the value above the amount paid to the grower for the produce. ANy other system of selling is foreign and will be misunderstood by the buyers of our produce.
Conclusion:
THe CWB "single desk" pool system commands a discount... because any buyer or commodity purchaser can easily see what "Designated Area" growers expect be paid... through the Pool "Initial Price". CWB sales staff know this... it is always in the back of their minds.... as is the PRO.
These buyers of our produce know we are subjected to a buying monopoly and CANNOT get more that what the CWB pays us. THese people don't feel one iota guilty... as they believe we all signed up and "offered" our wheat and barley to them, of our own free will.
Our buyers would and could pay us more... if we had the backbone to demand more for our produce... but we don't, so they won't.
We would be required to deliver it in a timely manner with consistant high quality... we could easily extract up to 35% more if we were to use this self discipline and create better value.
The CWB "Information system" is backwards. Growers reveal to buyers and endusers what prices they are willing to sell their produce for...
However enduser/customer/ commodity prices are not transparent... and the producer of the produce is not allowed to demand more for their produce... in CWB marketed grain.
Non-Board grains must take up the inherent system discount... often the load is too large on the non-board system... and it cuts into produce consumption.
Prices for these products must drop to bring supply and consumption back into balance.
Further our "designated area" Ag markets remain disfunctional because often the value chain can't extract enough to make up the difference and still survive.
We have a large negative market inpediment... created by government monopoly legislation... that hurts everyone involved.
I believe you folks asked what I was up to... THis is a VERY quick summary of the discoverys of the last couple of weeks.
Outcome:
How do we change our wheat and barley marketing system to extract up to 40% more?
1. THe CWB MUST pay fair market value today... as it's cost of sales... not 65% of that value.
2. Our wheat and barley marketing system is known globally and being unreliable and too often is not able to deliver consistant high quality produce when needed.
3. THe CWB too often replaces produce by overdelivering quality... which ends being the wrong produce for the food being produced and sought by the consumer eating our produce... = a discount.
We MUST change. If our next generation of Ag producers are to be excited and enthusiastic... they need to be rewarded for work with a reasonable return on their investment.
We can do better. OUr system MUST change to honour those who work so hard to grow the food our world depends upon.
I welcome constructive ideas on how to switch the CWB system... so we extract the extra 35% our of our consumers... who CAN afford to pay this amount more... instead of giving it to them.
The CWB as a Food aid agency...
CWB sales should not be handled as food aid (like Durum to Algeria is)... with those who can afford to pay... subsidising these hungry people (Some of these people in Algeria can pay more as well too)...
Not CWB "Designated Area" grain growers stuck under the "single desk" need the freedom to say NO.
Just say Yes... to choice... and the human rights for "Designated Area" to become people.
Our neighbours need the freedom to make their own decisions...instead of us all being slaves... to a 35% discount!
God Bless Canada!
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