Found the following interesting in my scan of the news this AM.
FEBRUARY 5, 2007 - 06:00 ET
AIC Releases Study: Innovation in Farming
OTTAWA, ONTARIO--(CCNMatthews - Feb. 5, 2007) - For the first time, how a farm markets its products is more important than how it produces them, according to a new study released today by the Agricultural Institute of Canada (AIC).
The report, entitled "Sustaining Agriculture in Canada through Innovation and Diversity", was prepared for the AIC by Saskatchewan Agrivision Corporation to start an informed debate on redefining and sustaining agriculture in Canada. The study's major finding is that farmers who focus on innovation and diversification in both marketing and production at the farm level actually improve profitability.
"Leading farmers are good communicators and look to develop relationships that will assist them in improving their business and its profitability," said AIC President Dale Kelly. "They recognize how competitive the industry is and search for strategies, partnerships, and advantages to remain profitable."
Those strategies and common practices of top farmers include:
- The development of new business models;
- Their direct approach to better understanding the needs of the marketplace; and
- Their approach to innovation and diversification.
The AIC's previous study "Big Farms, Small Farms," found that farm size is no longer a factor in net profitability. Without farm profitability, many farm families continue to seek off-farm employment to subsidize operations, which in turn reduces time available for the farm business.
http://www.ccnmatthews.com/news/releases/show.jsp?action=showRelease&searchString=food&sear chText=true&showText=all&actionFor=633901
FEBRUARY 5, 2007 - 06:00 ET
AIC Releases Study: Innovation in Farming
OTTAWA, ONTARIO--(CCNMatthews - Feb. 5, 2007) - For the first time, how a farm markets its products is more important than how it produces them, according to a new study released today by the Agricultural Institute of Canada (AIC).
The report, entitled "Sustaining Agriculture in Canada through Innovation and Diversity", was prepared for the AIC by Saskatchewan Agrivision Corporation to start an informed debate on redefining and sustaining agriculture in Canada. The study's major finding is that farmers who focus on innovation and diversification in both marketing and production at the farm level actually improve profitability.
"Leading farmers are good communicators and look to develop relationships that will assist them in improving their business and its profitability," said AIC President Dale Kelly. "They recognize how competitive the industry is and search for strategies, partnerships, and advantages to remain profitable."
Those strategies and common practices of top farmers include:
- The development of new business models;
- Their direct approach to better understanding the needs of the marketplace; and
- Their approach to innovation and diversification.
The AIC's previous study "Big Farms, Small Farms," found that farm size is no longer a factor in net profitability. Without farm profitability, many farm families continue to seek off-farm employment to subsidize operations, which in turn reduces time available for the farm business.
http://www.ccnmatthews.com/news/releases/show.jsp?action=showRelease&searchString=food&sear chText=true&showText=all&actionFor=633901
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