As I wandered around the Superstore, I often wonder how much
of a concern food safety is in the average consumers mind. My
suspicion is not a lot.
I suspect agriculture and the food system needs to do a better job
talking about the safeguards that are in place to ensure a save
reliable source of food that meets all consumers. From there, the
food system needs to be prepared to segregate the market in a
way that meets specific groups needs and improves opportunity
for profit.
I hope no one is arguing for increased regulation and oversight
by government/society in your business. Its one thing to change
your business to meet the needs of the consumer either for profit
or because you share common values. It is quite another to have
government at your doorstep telling you what you can do and
how you can operate your business - particularly if your
competitors have access to a fuller range of technology and you
are both living in a commodity that doesn't care as long as it
meets the required international standards of being safe.
On the flax, things need to play out. Suspect that it is application
of the same European rules as the PNT rules - plant with novel
traits. An assessment of what the gene is and then from there, a
risk assessment about what it means. Realizing flax has found
new life in health products and diet with omega3, the major of
flax is crushed for linoil (industrial) and the meal used as a
livestock protein supplement. Europe already has GM in livestock
feed via US corn and Brazilian/US soymeal.
of a concern food safety is in the average consumers mind. My
suspicion is not a lot.
I suspect agriculture and the food system needs to do a better job
talking about the safeguards that are in place to ensure a save
reliable source of food that meets all consumers. From there, the
food system needs to be prepared to segregate the market in a
way that meets specific groups needs and improves opportunity
for profit.
I hope no one is arguing for increased regulation and oversight
by government/society in your business. Its one thing to change
your business to meet the needs of the consumer either for profit
or because you share common values. It is quite another to have
government at your doorstep telling you what you can do and
how you can operate your business - particularly if your
competitors have access to a fuller range of technology and you
are both living in a commodity that doesn't care as long as it
meets the required international standards of being safe.
On the flax, things need to play out. Suspect that it is application
of the same European rules as the PNT rules - plant with novel
traits. An assessment of what the gene is and then from there, a
risk assessment about what it means. Realizing flax has found
new life in health products and diet with omega3, the major of
flax is crushed for linoil (industrial) and the meal used as a
livestock protein supplement. Europe already has GM in livestock
feed via US corn and Brazilian/US soymeal.
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