John, a fellow participant in the Canadian Agriculture Lifetime Leadership Program (CALL) and I were discussing the recent announcement regarding the changes about to take place at Alberta Agriculture. (See either the Western Producer or the article posted in the News section here at Agri-ville.) How services are going to be affected remains to be seen.
We both agreed that rather than trying to convince producers to move on to the next greatest thing, or tell them that money will only be available if you do....a,b,c.....why not teach producers how to become better managers and they themselves will see the opportunities. Producers are not immune to making money and they will be able to tell where a value-chain would work, where strategic alliances would make sense and so on.
Every year there are plenty of producers who see that they have lost money, but they're not sure where, don't realize costs of production and the list goes on. What if we were to teach them the skills that they needed to track all of this, along with risk management tools? What could be the potential end result?
It is sort of like the old parable of feeding a man fish, or teaching him how to fish. If we keep bailing out and paying money to do the same old thing, what is going to be learned? What would happen if we changed things and got a different result all around?
We both agreed that rather than trying to convince producers to move on to the next greatest thing, or tell them that money will only be available if you do....a,b,c.....why not teach producers how to become better managers and they themselves will see the opportunities. Producers are not immune to making money and they will be able to tell where a value-chain would work, where strategic alliances would make sense and so on.
Every year there are plenty of producers who see that they have lost money, but they're not sure where, don't realize costs of production and the list goes on. What if we were to teach them the skills that they needed to track all of this, along with risk management tools? What could be the potential end result?
It is sort of like the old parable of feeding a man fish, or teaching him how to fish. If we keep bailing out and paying money to do the same old thing, what is going to be learned? What would happen if we changed things and got a different result all around?
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